Uma das maiores críticas ao iPhone Duo nestes dias de pré-lançamento com certeza é o estado dos aplicativos disponíveis para o dobrável, que nem sempre apresentam uma experiência adaptada ao formato pouco convencional do aparelho.

Muitos desenvolvedores, no entanto, já lançaram atualizações para o dobrável, e a Apple está fazendo questão de destacar isso com novas coleções na App Store, as quais trazem apps e jogos que já foram adaptados para o iPhone Duo. Softwares otimizados para o aparelho também ostentarão o rótulo “Made for iPhone Duo” (“Feito para o iPhone Duo”, em tradução direta).

Susan Prescott, responsável global pelas relações com desenvolvedores da Apple, falou sobre a recepção que o dobrável tem recebido por parte de criadores de apps:

A resposta da nossa comunidade de desenvolvedores ao iPhone Duo tem sido incrível, e estamos inspirados pela rapidez com que eles adotaram a tela maior e as novas formas de interação. Desde assistir a programas e conteúdos populares na tela interna expansiva até realizar multitarefas em várias janelas ou jogar games com qualidade de console, desenvolvedores do mundo todo estão reinventando o que seus apps podem fazer. Mal podemos esperar para que os usuários descubram essas experiências a partir desta sexta-feira, com muitas outras novidades em apps a caminho.

Em um comunicado publicado no seu site oficial, a Apple deu bastante destaque à Netflix, cujo app chegou até mesmo a ser citado na keynote de apresentação do iPhone Duo. Outros apps de streaming, no entanto, já entraram para essa festa, como o Amazon Prime Video, o Paramount+ e as plataformas de transmissões esportivas MLB e PGA Tour.

Entre os apps de produtividade citados pela Apple, temos o Word e o Outlook (ambos da Microsoft), bem como o Zoom, o Slack e o Salesforce (ambos da Salesforce), o Fantastical, o Notewise, o Things e o Bear.

Criadores de conteúdo, por sua vez, já podem aproveitar o Instagram e seu app irmão Edits no iPhone Duo, bem como o app de IA Detail e o editor de vídeos VLLO.

No mundo dos jogos, temos os gigantescos Asphalt Legends e Zenless Zone Zero, bem como o RPG ¹Role-playing game, ou jogo de interpretação de papéis. UnGodly. No Apple Arcade, títulos como Sneaky Sasquatch e Retrocade já foram adaptados para tirar vantagem da tela interna do dobrável.

Outros apps citados pela Apple incluem Deck-Man, NYT Cooking, LTK, Lowe’s, Shop, OpenTable, DoorDash, Yelp, Lyft, American Airlines, United Airlines, Sky Guide, Tide Guide, edjing Mix, Next Shot, iQIYI, WPS Office, Xmind, Weibo, AMap Global, rednote, Taobao, WEBTOON, NAVER SERIES, KakaoPage, BAND, Airmail, Craft, Tiimo e Moises.

A Maçã também citou o SmartGym, o Flighty e o Tripsy, sobre os quais falamos ontem junto com o app Suporte da Apple, que também ganhou suporte ao iPhone Duo.

Mais apps

Além dos apps destacados acima, outros também já abraçaram o iPhone Duo, incluindo os desenvolvidos pela própria gigante de Cupertino, como o TestFlight e o GarageBand.

Entre os adaptados está até mesmo o WhatsApp:

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Como o iPhone Duo ainda está nos seus primeiros dias de vida, é possível que apps não otimizados continuem sendo um problema por mais algumas semanas. No entanto, como pudemos conferir, a situação parece estar melhorando num ritmo bastante interessante.

NOTA DE TRANSPARÊNCIA: O MacMagazine recebe uma pequena comissão sobre vendas concluídas por meio de links deste post, mas você, como consumidor, não paga nada a mais pelos produtos/serviços ao usar os nossos links de afiliado.

Notas de rodapé

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  Role-playing game, ou jogo de interpretação de papéis.

It remains to be seen if people really want to watch vertical content on horizontal TV screens, but many filmmakers and creators were confident that their latest projects would play well at Alza - New York City's first microdrama film festival. Founded by former Tribeca Festival chief operating officer Pete Torres, Alza, which took place October 16th through 18th, was billed as a showcase for the "the creativity, innovation, and growing cultural impact of stories made for the vertical screen." The festival featured a selection of microdrama and film premieres as well as industry-focused panels with executives who all seemed to genuinely beli …

Read the full story at The Verge.

Netflix’s AI Hack Documentary When rogue OpenAI agents broke into Hugging Face in July, the company fought back

In a slight detour from their regular topics Charlotte Henry and Chuck Joiner discuss the iPhone 18 Pro, the upcoming iPhone Duo experience, and the challenges of managing Apple subscriptions. Turning back to television, they explore Apple’s new London music venue, upcoming holiday programming featuring Snoopy and Peanuts, and research revealing Apple’s emphasis on scripted entertainment. The discussion examines how Apple’s quality-focused streaming strategy distinguishes it from competitors like Netflix, Disney+, and HBO Max with plenty of examples. 

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Fans of the neon-soaked streets of Night City have a big reason to celebrate this month. The highly anticipated second season of Cyberpunk: Edgerunners is officially making its way to your screens. You can catch the brand new episodes of the hit anime series very soon, bringing a fresh wave of action, high stakes, and […]

The post Cyberpunk: Edgerunners Season 2 Hits Netflix Screens This October 20 appeared first on The Mac Observer.

I'm on record expressing a certain amount of skepticism about Mike Flanagan's rebooted Carrie miniseries for Prime Video. We don’t need another disappointing remake, so what story is there left to tell—especially stretched out over six episodes?

On the plus side, I'm a staunch fan of Flanagan's excellent Netflix horror fare, and he has a particular affinity for the works of Stephen King. He insists he has no intention of creating yet another straight adaptation of the novel.

“Carrie was written half a century ago,” Flanagan said at San Diego Comic-Con earlier this year. “Carrie was adapted spectacularly by Brian De Palma. It is iconic. It is untouchable. There is no reason whatsoever to try to follow in those footsteps and to try to walk on that path. However, the world has changed quite a lot. I think a lot of people think they know what the show is. And the biggest thing I’m excited about today is just knowing what a big surprise our Carrie is going to be.”

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© Prime VIdeo

Apple has raised Apple TV subscription prices by $2 per month, marking the second significant increase in as many years. The annual plan jumps $20, from $99 to $119.

Charlotte Henry and Chuck Joiner examine Apple TV’s strategy through the expansion of Monarch: Legacy of Monsters, the theatrical release of Tenzing, and Eddie Cue’s Cannes Lions recognition. They compare Apple’s stated quality-over-quantity approach with Netflix’s engagement-first model, then consider F1 sequel plans and speculate on what smart glasses could mean for the streaming service from […]

Confira como o trailer do GTA 6 estreia exclusivamente na Netflix, em estratégia inovadora de marketing de Rockstar e Take-Two.

O post GTA 6 estreia trailer exclusivo na Netflix e agita fãs com novidade inédita apareceu primeiro em Blog do Edivaldo - Informações e Notícias sobre Linux.

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Adam Sandler is bringing the original cast back together to film a new comedy sequel. Production for the upcoming movie Grown Ups 3 has officially started, arriving more than a full decade after the second film played in theaters. Viewers finally got a clear look at the reunion when Sandler posted a new photo from […]

The post Grown Ups 3 Begins Filming As Adam Sandler Shares Cast Photo appeared first on The Mac Observer.

Disney is “exploring a free product” for streaming customers, CEO Josh D’Amaro confirmed in a call with investors today.

D’Amaro, who succeeded Bob Iger as Disney’s chief in March, said that a free Disney-owned streaming service would help Disney reach more “price-sensitive” customers, which is a “strategic priority” for Disney, according to a transcript of the call.

A free streaming service would also generate more ad revenue, which has become increasingly important for streaming services challenged by plateauing subscriber numbers, subscriber churn, and competition from cheaper and free rivals.

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Netflix has been sued after admitting that an unencrypted drive containing an unreleased, hotly anticipated 2026 blockbuster starring Nicolas Cage was stolen from its offices.

In a lawsuit filed Wednesday, Netflix was accused of waiting a week to warn the production company, Op-Fortitude, that the movie, Fortitude, was swiped, along with other drives that were “stolen right off a Netflix desk.”

“Someone stole a good amount of drives from our office desks this past week,” Sean Berney, director of Netflix Original Film, said in an email to a production company representative after several attempts to get Netflix to return the drives were allegedly ignored.

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Fans of zombies and post-apocalyptic survival have good news to celebrate this week. The massive television franchise is staying put on the biggest streaming platform for the foreseeable future. A huge new licensing agreement ensures that viewers will not lose access to these popular horror episodes anytime soon. The popular streaming service just renewed its […]

The post Netflix Retains The Walking Dead In A Massive $500 Million Deal appeared first on The Mac Observer.

Apple TV has achieved a notable milestone in the fiercely competitive U.S. streaming market, rising to become the fourth-largest subscription video-on-demand (SVOD) platform according to the latest JustWatch Q2 2026 Market Shares report.

The data, based on more than 45 million streaming interactions tracked via the JustWatch app and website across more than 320 SVOD services, measures shifts in user interest and engagement (including searches, clicks, and watchlist additions) over the past three months.

Q2 2026 U.S. SVOD Market Shares (JustWatch)

• Netflix: 20%
• Amazon Prime Video: 15%
• Disney+: 13%
• Apple TV: 13%
• Hulu: 11%
• Max (formerly HBO Max): 10%
• Peacock Premium: 4%
• Paramount+: 3%
• PBS: 2%
• Starz: 1%
• Other services: 4%

Apple TV gained 1 percentage point in the quarter and an impressive 5 percentage points year-over-year — the strongest annual growth among major platforms. This surge allowed it to overtake Hulu and Max and secure sole possession of fourth place.

Netflix continues to lead, but saw some quarterly softening in prior periods before rebounding slightly. Prime Video remains a strong second despite flatter annual performance. Disney+ holds steady in third.

Subscriber Context and Apple’s Strategy

Apple does not publicly disclose exact subscriber numbers for Apple TV. Industry estimates place global paid subscribers around 45 million as of late 2025/early 2026 vs. Netflix (300M+ paid), Amazon Prime Video (200M+ global users), and Disney+ (131.6 million paid).

However, Apple TV punches above its weight in the U.S. thanks to deep integration with Apple’s hardware ecosystem. Promotional offers (such as three free months with new iPhone, iPad, Mac, or Apple TV purchases) and bundling through Apple One help drive adoption. The service maintains a premium, ad-free positioning while competitors have widely adopted ad-supported tiers.

High-quality originals continue to fuel momentum. Acclaimed titles like Severance, Shrinking, and others have driven record viewership in recent periods. Looking ahead, Apple’s multi-year exclusive U.S. rights to Formula 1 (starting in 2026) represent a significant expansion into live sports, potentially broadening its appeal.

Broader Streaming Landscape

The U.S. SVOD market remains dynamic. While scale leaders Netflix and Prime Video dominate overall, mid-tier services are closing gaps through content quality, user experience, and bundling. Many households now subscribe to multiple services (often 4–6 on average), increasing competition for attention and wallet share.

Apple TV’s strong engagement growth signals that a focused, high-production-value approach can resonate even without the massive libraries of its larger rivals.

MacDailyNews Take: Apple TV’s momentum is accelerating in a competitive market thanks to its focus on premium content; quality over quantity (even as the quantity continues to grow)!

Note on methodology: JustWatch’s figures reflect engagement and interest on its platform rather than total subscribers, paid viewing hours, or revenue. This can differ from other rankings (e.g., those from Parks Associates or analyst estimates focused on subscriber counts).

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The post Apple TV climbs to fourth-largest SVOD platform in the U.S. with strongest annual growth appeared first on MacDailyNews.

Spoilers for Heartstopper Forever ahead.

July 17 was a fantastic day for anyone who loves the movies. Not only did we have the release of Christopher Nolan's epic The Odyssey, but Netflix has wrapped up one of its most beloved IPs with a full-length feature in Heartstopper Forever.

Clearly, these are two very separate events. The Odyssey is set to be a theatrical phenomenon, currently screening in IMAX 70mm around the world, and is set to take at least $200 million at the international box office across its opening weekend.

Meanwhile, Heartstopper fans will be streaming Nick (Kit Connor) and Charlie's (Joe Locke) final farewell from the comfort of their own homes. The series has swapped format after its original three TV seasons, but the movie runtime is still equivalent to around 4.5 episodes.

If you're anything like me, you'll be doing both in a double bill that not even Barbenheimer could touch the sides of. But what if I told you there's a direct nod to The Odyssey in Heartstopper Forever if you know where to look?

Charlie's Odyssey poster in Heartstopper Forever is the perfect nod to the Christopher Nolan movie

wonder if there'll also be a heartstopper poster in the odyssey movie xx pic.twitter.com/txBu76z3JjJune 16, 2026

When Nick and Charlie briefly break up, Charlie spends a great deal of time in bed to try and keep his problems at bay. When friends Elle (Yasmin Finney), Isaac (Tobie Donovan), and Tao (William Gao) arrive to stage an intervention, we see a poster of The Odyssey hanging above Charlie's head.

This isn't a detail we've seen in the previous three seasons, so I'd like to think that it is a direct Easter egg nod to the Nolan movie's release — despite this not being confirmed.

"Wonder if there'll also be a Heartstopper poster in The Odyssey movie," one fan joked on X/Twitter, who also spotted the background detail.

As with everything Heartstopper creator Alice Oseman has put her name to, the detail in Heartstopper Forever is nothing short of beautiful. The Odyssey reference isn't the only Easter egg you'll spot in the movie, but not more spoilers here... make sure you read our ending explainer to catch up on what you might have missed.

Are this week's movie releases going to join forces to become a legitimate double bill? I highly doubt it. But the fact that two such separate creations can briefly come together to share a wonderful moment is a testament to the power of cinema and creating meaningful art.

You could hardly say Netflix is a business in trouble, but it does have a problem: for a lot of its shows, viewing figures are declining sharply after the first season. According to Bloomberg, Beef lost more than 70% of its viewers going into its second season, while The Night Agent lost 50% of its audience in season two.

This seems to be a pattern repeated over many Netflix shows, including some that rack up impressive viewing figures in their first season. The streaming platform relies on subscribers sticking around, and these stats are apparently "a major source of concern" for the executives at Netflix.

So what's going on? While I'm not privy to the internal discussions at Netflix or the statistics that its executives are available to them, I am a Netflix subscriber of many years standing — and I have a few ideas about what's going on.

Viewing fatigue

There's a lot to get through these days, isn't there? Tens of millions of songs on music streaming platforms, more movies than you'll ever have time to watch in ten lifetimes, and of course the entire history of TV — with new shows appearing weekly. It's perhaps no surprise that we're all finding it hard to stick with successive series when there's so much more out there to watch and listen to.

The way that Netflix's stats work, is that a drop-off in viewing numbers for a second season also includes those who abandoned the show somewhere along the way during the first run of episodes. And if you're not getting grabbed episode after episode by the plot and the characters, it's all too tempting to click away.

That's a shame for slow burn shows and those that need time to get going, and perhaps we all need to learn to be a bit more patient. However, it goes some way to explaining why Netflix shows can shed a lot of viewers after the initial pull of the first few episodes — there's an awful lot competing for our attention.

The binge model

For the most part, Netflix continues to drop its shows all at once, so as soon as they're live you can binge watch an entire season. Sometimes it's great to be able to burn through a bunch of episodes, but it also means you can be done with an entire season very quickly.

This exacerbates the problem of gaps between series (of which more in a moment), but it also means shows can be quickly forgotten in the rush of everything else that's going on. Some of my favorite TV shows are those that come out week by week: I watch the episode, then I catch up on the recap podcasts.

It means shows last longer — not in terms of the actual running time, but in terms of how many days and weeks it takes to get through a season. I actually quite like being able to binge shows sometimes, but it does mean they can be quickly forgotten.

Season-to-season gaps

This isn't something that only affects Netflix, but we're still seeing huge gaps between seasons of shows — and unless the viewing experience is very special, that's likely to lead to waning enthusiasm from audiences as the months and years drag on.

Silo isn't a Netflix show, but the point is the same: as I was settling down to watch the third season a few days ago, even the initial recap montage had me confused (there was a mere 18 months between the end of season two and the start of season three). There were parts I didn't remember, and I had to head over to Wikipedia to get caught up.

Stranger Things is a Netflix show, and while I did manage to drag myself through it in its entirety, it was a struggle towards the end. The show lasted for just shy of a decade, and there are huge swathes of it that are no longer in my memory banks. It's not easy to produce television shows quickly, but the slow rollouts aren't helping their chances.

A trust issue

I've seen Netflix's regular cancellation of shows floated as a reason for second-series-syndrome, and I think this is an issue for program makers as well as audiences. If you don't know whether or not you're getting a second or third season, then you have to throw everything into the first one, and think more about wrapping it up neatly than extending it.

The Night Agent is one of the Netflix shows I've found it hard to stay with: the original rookie-on-the-run premise worked well and the first season was propulsive entertainment, but as it's continued, it's become more of a by-the-numbers action thriller. It's almost like they're making it up as they go.

Compare that with something like Bridgerton, which is a Netflix show I have managed to keep up with. It is of course based on a series of books (as is Apple TV's Slow Horses by the way), and that helps to ensure variety from season-to-season, with the focus switching between different characters and plotlines.

I'm not sure exactly how Netflix can fix the problem of viewing numbers declining in season two — I'm not a highly paid TV executive after all — but those are a few thoughts about why it's happening.

The Boroughs will not be returning to Netflix which may seem like a shocking decision.

Harlan Coben's I Will Find You is now streaming on Netflix — here's everything you need to know about Matthew's disappearance and David's false imprisonment.

Harlan Coben is racking up adaptations on Netflix, and I Will Find You is easily the weakest — but I promise you that's not as bad as it sounds.

The media giant is pushing to expand its mobile and gaming business.