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Does opting out of smart TV tracking work? Research finds βsuspiciousβ traffic.
Smart TVs running operating systems from Samsung, Vizio, and Roku continue sending data to automatic content recognition (ACR) endpoints after users opt out of tracking in the devicesβ settings, according to research published on Monday. The paper from Northeastern University researchers points to potential privacy violations from some of the biggest TV brands.
ACR captures video screenshots or audio clips from smart TVs and sends the data to remote servers, where it's used for things like measuring content viewership and serving targeted ads.
The paper, "Watching the Watchers: Privacy Analysis of US Smart TV Automatic Content Recognition," examined eight smart TV OSes across 12 smart TVs from 10 manufacturers (Amazon, Hisense, LG, Roku, Samsung, Sony, Supersonic, TCL, Vizio, and Westinghouse) to examine when smart TVs use ACR and how effective opting out of user tracking is.


Β© https://www.gettyimages.com/detail/photo/modern-living-room-with-smart-tv-and-remote-control-royalty-free-image/2226225055
Does opting out of smart TV tracking work? Research finds βsuspiciousβ traffic.
Smart TVs running operating systems from Samsung, Vizio, and Roku continue sending data to automatic content recognition (ACR) endpoints after users opt out of tracking in the devicesβ settings, according to research published on Monday. The paper from Northeastern University researchers points to potential privacy violations from some of the biggest TV brands.
ACR captures video screenshots or audio clips from smart TVs and sends the data to remote servers, where it's used for things like measuring content viewership and serving targeted ads.
The paper, "Watching the Watchers: Privacy Analysis of US Smart TV Automatic Content Recognition," examined eight smart TV OSes across 12 smart TVs from 10 manufacturers (Amazon, Hisense, LG, Roku, Samsung, Sony, Supersonic, TCL, Vizio, and Westinghouse) to examine when smart TVs use ACR and how effective opting out of user tracking is.


Β© https://www.gettyimages.com/detail/photo/modern-living-room-with-smart-tv-and-remote-control-royalty-free-image/2226225055
Companies rushed in on AI. Now some are pulling back
Rapid AI adoption left workers cleaning up a flood of errors and low-quality work
Employers around the globe are grappling with the fallout from rushing to adopt fast-changing artificial intelligence tools.
Meta has scaled back plans to axe staff and use more AI agents after the company found employees were spending more and more time cleaning up technical and security errors, Reuters reported. And after thinning its workforce, especially middle managers, in a 2023 efficiency push, the company is expanding its managerial ranks again, LinkedIn posts from workers show.
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Β© Composite: The Guardian/Getty Images

Β© Composite: The Guardian/Getty Images

Β© Composite: The Guardian/Getty Images