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Recording the iPhone Screen With a Mac

Marcin Wichary:

This instruction is a fever dream of three weird things in sequence:

  • What on earth is “QuickTime”?
  • I am recording with a player?
  • Why can’t I choose the option [“New Screen Recording”] that describes exactly what I want to do?

[…]

It’s noticing this kind of complexity, places where an easy way was chosen, design debt accumulated, and things got simply too weird. Apple allowed three weird things to accumulate here.

It makes sense in terms of the history and how the technology works, but from a clean slate one might expect this functionality to be in the Screenshot app, Screen Sharing, iPhone Mirroring, or perhaps even Finder.

Previously:

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Academia's Dirty Secret Is Going to Court

A federal judge in the US has allowed a whistleblower lawsuit to go forward, in which a former official of the National Institutes of Health accuses a Harvard professor of repurposing research grants and falsely claiming he had met his objectives. The allegations are unproven. But the reason this case matters is that everyone in academia knows this kind of thing happens all the time, and until

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Apple TV climbs to fourth-largest SVOD platform in the U.S. with strongest annual growth

Apple TV

Apple TV has achieved a notable milestone in the fiercely competitive U.S. streaming market, rising to become the fourth-largest subscription video-on-demand (SVOD) platform according to the latest JustWatch Q2 2026 Market Shares report.

The data, based on more than 45 million streaming interactions tracked via the JustWatch app and website across more than 320 SVOD services, measures shifts in user interest and engagement (including searches, clicks, and watchlist additions) over the past three months.

Q2 2026 U.S. SVOD Market Shares (JustWatch)

• Netflix: 20%
• Amazon Prime Video: 15%
• Disney+: 13%
• Apple TV: 13%
• Hulu: 11%
• Max (formerly HBO Max): 10%
• Peacock Premium: 4%
• Paramount+: 3%
• PBS: 2%
• Starz: 1%
• Other services: 4%

Apple TV gained 1 percentage point in the quarter and an impressive 5 percentage points year-over-year — the strongest annual growth among major platforms. This surge allowed it to overtake Hulu and Max and secure sole possession of fourth place.

Netflix continues to lead, but saw some quarterly softening in prior periods before rebounding slightly. Prime Video remains a strong second despite flatter annual performance. Disney+ holds steady in third.

Subscriber Context and Apple’s Strategy

Apple does not publicly disclose exact subscriber numbers for Apple TV. Industry estimates place global paid subscribers around 45 million as of late 2025/early 2026 vs. Netflix (300M+ paid), Amazon Prime Video (200M+ global users), and Disney+ (131.6 million paid).

However, Apple TV punches above its weight in the U.S. thanks to deep integration with Apple’s hardware ecosystem. Promotional offers (such as three free months with new iPhone, iPad, Mac, or Apple TV purchases) and bundling through Apple One help drive adoption. The service maintains a premium, ad-free positioning while competitors have widely adopted ad-supported tiers.

High-quality originals continue to fuel momentum. Acclaimed titles like Severance, Shrinking, and others have driven record viewership in recent periods. Looking ahead, Apple’s multi-year exclusive U.S. rights to Formula 1 (starting in 2026) represent a significant expansion into live sports, potentially broadening its appeal.

Broader Streaming Landscape

The U.S. SVOD market remains dynamic. While scale leaders Netflix and Prime Video dominate overall, mid-tier services are closing gaps through content quality, user experience, and bundling. Many households now subscribe to multiple services (often 4–6 on average), increasing competition for attention and wallet share.

Apple TV’s strong engagement growth signals that a focused, high-production-value approach can resonate even without the massive libraries of its larger rivals.

MacDailyNews Take: Apple TV’s momentum is accelerating in a competitive market thanks to its focus on premium content; quality over quantity (even as the quantity continues to grow)!

Note on methodology: JustWatch’s figures reflect engagement and interest on its platform rather than total subscribers, paid viewing hours, or revenue. This can differ from other rankings (e.g., those from Parks Associates or analyst estimates focused on subscriber counts).


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The post Apple TV climbs to fourth-largest SVOD platform in the U.S. with strongest annual growth appeared first on MacDailyNews.

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Scientists Have Figured Out How to Make Antigravity

In Einstein's theory of general relativity, gravity is always attractive. But according to a new paper, quantum mechanics offers a loophole that can create antigravity. And not only this, if it was measurable that would prove that gravity has quantum properties. How does this work and how can repulsive gravity be compatible with the laws of physics that we know and like? Let's take a look.

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Building the infrastructure for a shifting space economy with Massi Ladovaz

In this episode, David Ariosto speaks with SpinLaunch CEO Massi Ladovaz. They discuss what attracted Ladovaz to reimagining how to launch spacecraft, the changing needs and challenges of building constellations […]

The post Building the infrastructure for a shifting space economy with Massi Ladovaz appeared first on SpaceNews.

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Mathematicians Explain The Universe’s Expansion Without Dark Matter

About 25 years ago, astrophysicists noticed that the universe’s expansion is accelerating. To account for this observation, physicists came up with a new type of energy – called dark energy – which supposedly makes up more than 75% of the universe, and also has negative pressure. In a new paper, mathematicians claim that dark energy isn’t needed to explain that accelerating expansion, and

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The Electric Car Revolution Is Not Going Well

The electric car revolution was supposed to be inevitable. But over the past six months it's begun to look shaky. The clearest warning sign isn't sales figures, it's what carmakers are doing with their own money: writing off huge losses, scaling back their plans, and cancelling battery projects. So what's really happening to electric car demand, and is the slowdown temporary? Let's take a look.

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Physicists Just Broke One Of Quantum Physics’ Biggest Restraints

One of the biggest limitations of quantum quantum computing is the “no cloning” theorem, which says you cannot copy a quantum state without destroying the original. If you could copy quantum states without harming the original, much of the error-correcting complications in quantum computing could be avoided. Luckily, in a recent paper, physicists have demonstrated that there’s a way around the “

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The Biggest Argument for Dark Matter Just Died

Physicists have been arguing about dark matter for almost a century, and now, after all this time, their most favourite evidence for dark matter – the Bullet Cluster – disappeared. This isn’t just an interesting development from a scientific perspective, it is also a good illustration for what is going wrong in this research area. I have a brief summary.

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Strange Things Are Happening in Quantum Computing

Quantum computing is supposed to be one of the most exciting new technologies that humanity is working on, with companies promising it can be used in chemistry, material science, logistics, and finance. Over the years, those use cases have been slowly eroded, but investment in quantum tech has only increased. Why? Let’s take a look.

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Consciousness Comes From Quantum Processes, Physicist Claims

Since the early days of quantum physics, some scientists have believed that there’s a link between quantum mechanics and consciousness. While most researchers don’t think this idea holds water, a few have published papers about how phosphate molecules in the brain could link consciousness to quantum physics. Let’s take a look.

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