Doug Field, the engineer who ran Tesla’s Model 3 program and later Ford’s entire EV operation, is now president of Mind Robotics, the industrial robotics startup Rivian CEO RJ Scaringe spun out of Rivian last year.

He lands at a company that has now raised more than $1 billion in under a year, and he’ll run product, engineering, and operations alongside Scaringe.

Rivian CEO RJ Scaringe says the upcoming R3 crossover will come in “materially lower” than the R2 on price, and that a follow-up model, the R4, will push prices down further still.

He didn’t give a number. But it’s the clearest sign yet that Rivian plans to keep walking its lineup down toward the heart of the market after the R2 launch.

Rivian CEO RJ Scaringe says the money automakers charge for self-driving software won’t last, comparing autonomy to airbags: a paid option today, baked into the price of every car tomorrow.

The comments, made in a new interview with WIRED, amount to a quiet warning shot at Tesla, which just moved its “Full Self-Driving” package to a subscription-only model at $99 per month.

Rivian laid off hundreds of workers on Tuesday, or less than 2% of its workforce, just one week after it began deliveries of its all-important R2 SUV.

The electric automaker confirmed the cuts hit its service and customer teams, which include sales and marketing, as it tries to claw its way to a profit it has yet to ever post.