Apple is looking closely at how much its upcoming artificial intelligence tools will cost to run. During his final earnings call before stepping down, CEO Tim Cook addressed investor concerns about the massive expenses tied to the new Siri AI features. While the basic digital assistant will be available to everyone at no charge, it […]
The post Apple Might Charge For Heavy Siri AI Usage appeared first on The Mac Observer.
When Siri AI launches in the fall, Apple's artificial intelligence chatbot will be free. But for how long?
(via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)
According to Gene Munster, an X poll indicated that only about 17% of U.S. iPhone users engage with Siri on a daily basis, a notably low figure given that the average iPhone is interacted with more than 100 times per day. At present, Siri is primarily used for low-stakes tasks and is not widely trusted as a full assistant.
Munster anticipates that this will begin to change over the next year. A new version — Siri AI — will become available in the U.S. late this year through an iOS 27 update. In beta testing conducted over the past 20 days, the feature was observed to be slow; however, this drawback was more than offset by an AI assistant that simply works effectively.
Ultimately, Munster believes that increased use of Siri (which is central to Apple’s personalized AI) will form the foundation of the value proposition for Apple devices.
Gene Munster via GeneMunster.com:
We ran a simple one-question poll on X asking, “How often do you use Siri?” The poll drew 1,750 votes. The raw results showed daily Siri use at a low 17%, with 39% reporting they never use it. As a daily Siri user, these numbers caught my attention, underscoring the degree of brand damage the feature has endured over the past decade.
• Daily: 17%
• Weekly: 7%
• Rarely: 37%
• Never: 39%The comments were more telling than the poll. Across 64 replies, the message was clear and expected: Siri survives as a basic utility or shortcut, not an assistant…
My takeaway: Siri today is, on average, not trusted. It works for a narrow set of commands where the cost of failure is low.
The question is, once Siri gets overhauled, will the 83% of users who question its utility give it another try? I believe the answer is yes.
MacDailyNews Take: We fully agree with Gene.
Siri AI no longer just marketing. The rebuilt architecture works in real life — helping with souvenirs for the kids, prepping for your day, or analyzing your breakfast — while staying firmly within responsible boundaries.
The old Siri is gone. The new Siri AI has arrived in a very promising way – and it’s still just in beta. Our little birdies — who’ve been telling for months that the new Siri not only works, but is actually pretty great — knew what they were talking about! – MacDailyNews, June 20, 2026
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The post Daily usage of Siri among iPhone owners is currently 17%; that will change – Gene Munster appeared first on MacDailyNews.
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