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Librarians are hosting viral ‘Avoiding AI’ workshops for people who are fed up with Big Tech
At libraries around the country, "Avoiding AI" workshops have elicited unprecedented demand.
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Silicon Valley Splits Over Closing the Borders to Chinese A.I.
Anthropic and OpenAI are clashing with the rest of the tech industry over whether “open-source” models from China should be freely available or restricted.
MacBook Neo Defies the Global PC Slump
MacBook Neo helped Apple move against the global PC market in the second quarter of 2026, delivering double-digit Mac shipment growth while most leading computer manufacturers sold fewer units than a year earlier.
Preliminary data from IDC estimates that Apple shipped 6.7 million Macs during the quarter, up 10.1% from 6.1 million in Q2 2025. Its worldwide market share rose from 8.5% to 9.9%, placing the company within a fraction of the 10% threshold.
The rest of the industry moved in the opposite direction. Global shipments fell 4.9% year over year to 68.2 million units, ending nine consecutive quarters of growth. A separate Omdia estimate placed the decline at 3.6% and Apple growth at 15.9%, but both research groups identified the same pattern: the Mac gained ground while established Windows PC vendors contracted or remained flat.
IDC directly connected the Apple increase with the arrival of its lowest-priced notebook. MacBook Neo began shipping in March, giving the model its first complete quarter of retail availability between April and June.
MacBook Neo Drives Mac Shipment Growth
MacBook Neo entered the market as an alternative for buyers previously priced out of the Mac lineup.
The 13-inch notebook launched at $599 with an A18 Pro chip, 8GB of unified memory, a Liquid Retina display and up to 16 hours of video playback. It also brought macOS, Apple Intelligence and integration with the iPhone ecosystem into a price range commonly occupied by mainstream Windows laptops and Chromebooks.
That positioning attracted students, families and first-time Mac customers who did not need the performance or display technology of a MacBook Air or MacBook Pro. The four-color aluminum design also gave the entry model a more recognizable identity than the older Mac notebooks that frequently remained on sale through discounts.
IDC had already identified the computer as an unusual source of strength when it revised its notebook forecast earlier in 2026. Demand exceeded initial expectations in several markets, and reported inventory shortages appeared shortly after the March launch.
The effect became much more visible in Q2. MacBook Neo was available for the entire three-month period, allowing Apple to increase production, expand retail distribution and serve customers who could not obtain the computer during its first weeks.
The entry model also widened the Mac lineup without replacing the MacBook Air. Buyers seeking more memory, faster ports, longer wireless web use or additional external-display support could continue moving toward the M5-powered Air, while the less expensive machine handled education, office work, web browsing and communication.
That separation allowed Apple to reach lower price points without reducing the value of its premium notebooks.
Lenovo, HP and Dell Lose Shipments
Apple remained the fourth-largest traditional PC vendor, but its performance contrasted sharply with the companies above it.
Lenovo retained first place with 16.6 million units and 24.4% market share. Its shipments declined 2.1% from the previous year.
HP experienced the steepest drop among the top five, falling 9% to 13 million units. Dell shipped 9.3 million computers, representing a 5% decline. Asus remained nearly flat at 5 million units, up only 0.2%.
Manufacturers outside the five largest brands collectively suffered a 10.5% contraction, indicating that weaker demand and component inflation placed even more pressure on smaller companies.
The figures measure shipments into distribution channels or directly to end users, not confirmed retail purchases by individual consumers. A manufacturer can therefore record shipment growth while some inventory remains unsold in stores or warehouses.
MacBook Neo demand appears to have been strong enough to support Apple production increases rather than simply filling channels. The company reportedly doubled its annual production target after the initial response, although later quarters will reveal how much of Q2 reflected lasting demand rather than launch-period enthusiasm.
Apple also benefits from operating at a scale that provides leverage with memory, storage and semiconductor suppliers. Smaller PC brands face greater difficulty securing components at competitive prices when shortages intensify.
Memory Costs Reverse the PC Recovery
The Q2 contraction arrived after manufacturers and commercial customers accelerated purchases during late 2025 and early 2026.
Buyers expected memory and storage prices to rise, encouraging some businesses to replace computers earlier than planned. Vendors also increased inventories while components remained available.
That activity supported nine quarters of market growth but borrowed demand from later periods. Once the early purchases were completed, the industry faced a more difficult combination of expensive components, cautious consumers and elevated retail prices.
The memory shortage is closely connected to the AI infrastructure boom. Chipmakers are dedicating more production capacity to high-bandwidth memory used by data center accelerators, limiting the supply of conventional DRAM needed for personal computers.
IDC expects little relief before the end of 2027 or early 2028. The research company forecasts an 11.3% decline in worldwide PC shipments across 2026, with the fourth quarter potentially falling 20% from the previous year.
Computer revenue may not decline at the same pace. Manufacturers have raised prices faster than shipments have fallen, allowing them to collect more money from fewer units.
That strategy creates another problem. Retailers and distributors can become trapped with expensive inventory if customers refuse the new prices, forcing promotions or production reductions later.
MacBook Neo initially softened that pressure by giving Apple a new product near the bottom of the notebook market. Its original $599 price made the Mac competitive with midrange Windows machines at the moment many rivals were becoming more expensive.
The Price Increase Creates the Next Test
The strongest Q2 MacBook Neo shipments were recorded while most customers could still buy the computer at its introductory price.
Apple raised the U.S. starting price to $699 in late June as memory and storage costs affected the Mac and iPad lineups. The education price remained at $599, preserving the original offer for eligible students and educators.
A $100 increase changes the comparison with discounted Windows notebooks and places the entry model closer to older MacBook Air configurations available through third-party retailers.
Apple must now determine whether the appeal came primarily from the low launch price or from the combination of macOS, battery life, design and iPhone integration.
The company remains better positioned than many rivals to absorb supply disruption, negotiate long-term component agreements and promote several notebooks at different prices. MacBook Neo also uses an iPhone-class A18 Pro processor rather than an M-series chip, providing another way to manage silicon costs and production capacity.
IDC expects the full PC market to deteriorate during the second half of 2026. Apple will enter that period with almost 10% worldwide share, but the September quarter will be the first to measure MacBook Neo demand almost entirely at the higher $699 retail price.
The post MacBook Neo Defies the Global PC Slump appeared first on AppleMagazine.
Instale a ferramenta de controle parental TIMEKPR no Ubuntu
Está precisando ter um controle mais rígido do tempo que seus filhos usam o computador? Então instale a ferramenta de controle parental TIMEKPR no Ubuntu e resolva seu problema.
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The AI jobs apocalypse probably isn’t coming anytime soon
Artificial intelligence may not deliver on its promise of vast economic opportunity at a price that humanity is willing to pay
In March, Anthropic, the cutting-edge artificial intelligence business that gave us the chatbot Claude, published an analysis on the impact of AI on employment, to help us assess the claim that intelligent robots were about to redefine human existence, ending demand for human labor.
Last year in May, Anthropic’s co-founder, Dario Amodei, claimed AI could wipe out half of all entry-level jobs in one to five years. Last January, he told us AI would probably become a “general labor substitute for humans”. In June he said we risk “a world where the economic trade-off dial is stuck on the hypergrowth, hyper-inequality setting”.
Continue reading...
© Photograph: DragonImages/Getty Images
© Photograph: DragonImages/Getty Images
© Photograph: DragonImages/Getty Images
Claude Opus 5: mais potência pelo mesmo preço, mas com custos ocultos
Conheça o Claude Opus 5, modelo que entrega mais poder e eficiência por preço semelhante, focado em inteligência artificial.
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The EHRC’s New Trans Schools Guidance Puts Children at Risk
The EHRC has released new trans schools guidance on how to comply with the Equality Act. But from changing rooms to pronoun use it puts children at risk, says Caroline Ffiske.
The post The EHRC’s New Trans Schools Guidance Puts Children at Risk appeared first on The Daily Sceptic.
Como instalar a IDE CodeBlocks no Ubuntu e derivados
Se você pretende programar em C, C++ e Fortran e ainda não encontrou a ferramenta certa, veja como instalar a IDE CodeBlocks no Ubuntu e sistemas derivados.
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Como instalar o Ionic Framework no CentOS e começar a usá-lo
Se você pretende desenvolver aplicativos para as plataformas mobile iOS e Android, conheça e veja como instalar o Ionic Framework no CentOS e comece a criar seus apps.
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Spät auf der Party, aber bei KI macht Apple alles richtig
Hat sich Apple in den vergangenen Jahren zu sehr auf KI konzentriert – oder nicht genug? Das hängt davon ab, wen man fragt. Einerseits ist das Thema ein Modetrend, allgegenwärtig und hat etwas leicht Apokalyptisches an sich, und ich werde regelrecht deprimiert, wenn ich mir bei Apple-Veranstaltungen die KI-Schlagworte anhören muss. Andererseits: Kann das Unternehmen es sich leisten, den Anschluss zu verpassen? Ja, ich weiß: Das Essen ist furchtbar, und die Portionen sind so klein.
Es stellt sich jedoch heraus, dass Apple in dieser Angelegenheit möglicherweise genau richtig gehandelt hat. Im Nachhinein betrachtet erscheint die merkwürdige Mischung aus enthusiastischen Lippenbekenntnissen und abwartender Zurückhaltung des Unternehmens als perfekt dosiert. Apple beteiligt sich an der KI-Debatte, bleibt dabei jedoch weitaus zurückhaltender als seine schneller agierenden, risikofreudigeren Konkurrenten. Das Unternehmen genießt die Vorteile, ohne die Konsequenzen tragen zu müssen.
Beginnen wir mit den Vorteilen: Nach Jahren unterdurchschnittlicher Leistung und Verzögerungen hat sich die neue, KI-gestützte Version von Siri als wirklich nützlicher Chatbot etabliert. Sie kann zwar noch nicht alles, was ChatGPT bietet, ist aber bei schnellen Fragen zuverlässig, kennt sich mit den iPhone-Daten wie kein anderer Chatbot aus und ist für eine Vielzahl von Aktionen ausgelegt. Sie ist datenschutzkonform, schnell und – ganz in Apple-Manier – gibt es noch Luft nach oben.
Für die überwiegende Mehrheit der iPhone-Besitzer hat sich das Warten auf Siri AI gelohnt. Die Sprachassistenz erfüllt alle erforderlichen Aufgaben und dürfte die negativen Stimmen zum Schweigen bringen, die lautstark über ihren Platz im KI-Ökosystem diskutieren. Der eigentliche Clou ist jedoch, dass Apple das erreicht hat, ohne sich den Schwierigkeiten auszusetzen, mit denen KI-orientiertere Konkurrenten derzeit zu kämpfen haben.
Nehmen wir OpenAI, den Entwickler von ChatGPT und wohl den größten Namen in diesem Bereich. Apple hat das Unternehmen kürzlich wegen Diebstahls von Geschäftsgeheimnissen verklagt, doch das war kaum ein Einzelfall. Allein im Jahr 2023 wurde das Unternehmen dreimal (eins, zwei, drei) wegen Urheberrechtsverletzung von insgesamt 21 Autoren und der „New York Times“ verklagt, während eine vierte Klage im selben Jahr, die 16 anonyme Kläger vertrat, „eine Reihe von Schäden, von Urheberrechtsverletzungen bis zu Abhörmaßnahmen“ geltend machte.
In den Jahren darauf folgten zahlreiche weitere Klagen. Diese betrafen (unter anderem) Stalking, Mord, Selbstmord und zwei separate Amokläufe (eins, zwei). Rechtliche Auseinandersetzungen werden auf absehbare Zeit wahrscheinlich anhalten, ebenso wie das große Interesse der Aufsichtsbehörden.
Was die öffentliche Wahrnehmung angeht, ist OpenAI, gelinde gesagt, umstritten. Das Unternehmen hat zwar einige leidenschaftliche Befürworter, wird jedoch in den Augen vieler mit geschmacklosen Videos und Bildern, Dürre, Arbeitslosigkeit und einer leichtfertigen Haltung gegenüber dem geistigen Eigentum anderer in Verbindung gebracht. Selbst Elon Musk, der selbst kein Unbekannter in Sachen weltweiter Unbeliebtheit ist, bezeichnet den CEO des Unternehmens als „Scam Altman“. Um fair zu sein: Dieser Herr tut sich damit keinen Gefallen.
Apple
Es mag so aussehen, als würde ich OpenAI hart angehen, doch das ist wirklich nur ein Beispiel für die Gegenreaktion. Jedes Mal, wenn sich ein Unternehmen der KI widmet, riskiert es finanzielle Einbußen und Reputationsschäden. Wie Google mit seinen ethnisch vielfältigen Nazis, Samsung mit seinen verwirrenden Datenschutzbestimmungen und Microsoft mit seinen schädlichen Antworten. Wenn er nicht gerade seinen Besitzer auf urkomische Weise auf die Schippe nimmt, bringt Elon Musks Grok-Chatbot ihn in rechtliche Schwierigkeiten, weil er Deepfake-Pornografie erstellt und den Holocaust leugnet.
Im Gegensatz dazu ist Apple unglaublich glimpflich davongekommen: Die Kritik an seiner KI-Strategie drehte sich hauptsächlich darum, dass das Unternehmen nur langsam in die Gänge kommt. Der schlimmste Skandal war wahrscheinlich, dass die KI-Benachrichtigungen unter iOS manchmal verwirrend waren. Und doch ist es nun so weit: Ein funktionierender KI-Chatbot steht nur noch wenige Monate vor seinem Debüt auf Milliarden von Geräten. Und das ohne die erheblichen Investitionen in die KI-Infrastruktur, die es Konkurrenten erschweren, vom Gas zu gehen. Warum eigene, unpopuläre Rechenzentren errichten, wenn man die von Google nutzen kann?
Erfolg hängt nicht nur davon ab, was man gewinnt, sondern auch davon, was es einen kostet. Und unter diesen Gesichtspunkten sieht es so aus, als würde Apple im Bereich der KI die Oberhand gewinnen.
Como instalar o emulador de terminal Contour no Linux via Flatpak
Se você quer um terminal moderno e rápido, conheça e veja como instalar o emulador de terminal Contour no Linux via Flatpak.
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MacBook Ultra chega com design inovador, tela OLED e touch screen em 2026
MacBook Ultra traz a primeira tela OLED e suporte a toque na linha Apple, com design leve e recursos avançados.
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Scientists Turn Plastic Waste Into Clean Hydrogen Fuel
The advance could provide a scalable route to clean energy while making plastic recycling more effective. A discarded bottle, shopping bag or car part can remain in the waste stream long after its useful life ends. Although plastic is everywhere in modern society, recycling it remains difficult because most systems require different types to be [...]
Anthropic's Opus 5 is about token efficiency, not a capability leap
Today, Anthropic rolled out Opus 5, the newest update for the model that has recently become a popular choice for coding and other software development tasks, among other things.
While this is a noteworthy bump for Opus, it doesn't seem to be an Opus 4.5-level breakthrough in agentic coding performance.
© Anthropic
Apple preps next-gen MacBook Neo with A19 Pro chip, more memory, and new colors amid broader Mac overhaul
Apple is developing an updated MacBook Neo featuring more memory, an upgraded A19 Pro chip, and additional color options as part of a wide-ranging refresh of its entire Mac lineup, according to a Bloomberg News report by Mark Gurman.
The original MacBook Neo, Apple’s budget-friendly entry-level laptop launched in March 2026, quickly became a huge hit. It debuted at $599 (as low as $499 with education pricing) before rising to a $699 starting price amid industry-wide memory cost pressures. Powered by the A18 Pro chip (the first Mac to use an A-series processor typically found in iPhones and iPads), it offered 8GB of unified memory, a 13-inch Liquid Retina display, and vibrant finishes including Silver, Blush, Citrus, and Indigo. Strong demand led to initial sell-outs, and it has been praised for bringing accessible Mac performance and Apple Intelligence features to a lower price point.
The next-generation Neo will address some of the original’s constraints by increasing unified memory — reports indicate a jump to 12GB — and switching to the A19 Pro chip (already used in recent iPhone models). Extra color options will expand on the fun, marketing-friendly palette that helped the first Neo stand out. These upgrades could help offset the recent price increase by delivering better performance and longevity, particularly for AI-related tasks.
This Neo update forms part of a much larger Mac pipeline. Gurman’s reporting indicates Apple plans new versions of nearly every Mac it sells over the next couple of years, driven by surging demand for AI-capable machines. Key elements include:
• An entry-level 14-inch MacBook Pro with the new M6 chip expected this fall (2026).
• Long-awaited iMac refreshes also targeted for fall 2026.
• High-end 14- and 16-inch MacBook Pros featuring OLED displays and touchscreens, powered by M5 Pro and Max chips, eyed for late 2026 or early 2027.
• A MacBook Air refresh that could include its first major redesign in over four years.
• Updated Mac mini models testing M5 Pro and M6 chips, plus Mac Studio variants with M5 Max and Ultra (or later M7 chips), though memory supply constraints tied to the broader AI boom may affect timing.
Industry observers note that ongoing global memory shortages exacerbated by AI server demand have already driven price increases across Apple’s lineup and could influence both availability and pricing of the new models. Apple has also been exploring ways to sustain sales momentum, including a new leasing program.
MacDailyNews Take: The MacBook Neo’s success showed Apple’s willingness to expand downward in the laptop market while defending premium margins higher up. An improved Neo with more memory and a newer chip would further strengthen that position, especially if it retains a competitive price relative to crappy Windows alternatives. Exact release timing for the updated Neo remains unspecified in the reports, but it fits into Apple’s broader push to modernize the Mac range for an AI-driven era.
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Podcast Rewind: Siri AI, the Game Boy Advance Returns, and Smart Ceiling Fans
Enjoy the latest episodes from MacStories’ family of podcasts:
AppStories
This week, Federico and John look at what Siri AI is good at, where it needs improvement, and where it might be heading.
On AppStories+, the conversation expands to Federico and John’s experiences with the betas of macOS Golden Gate, iOS 27, and iPadOS 27.
NPC: Next Portable Console
This week, AYANEO is chasing the classics again, teasing a Game Boy Advance clone, while Magmi is getting vertical – plus, a Mechanism desk stand for your handheld, 8BitDo’s FlipPad, and the GPD Win Max 3 blurs the lines between laptop and console.
On NPC XL, Brendon and John try Armada and report to listeners about whether it’s ready for prime time.
Comfort Zone
Niléane brings her newest fan (literally), Chris just assumed his co-hosts have installed the betas (they have), and they all tell each other how their respective apps could start earning millions.
This week’s Cozy Zone is a complete, and authoritative, tier listing of every Men’s World Cup logo ever.
MacStories Unwind
This week, app launchers, universal truths about ISPs, and an epic movie.
AppStories, Episode 494, ‘All About Siri AI’ Show Notes
This episode is sponsored by:
- Daylite: The only made-for-mac CRM solution. Start your free trial today.
- Decagon: The AI concierge for every customer. Get a personalized demo.
All About Siri AI
- Siri AI and Apple’s Trickle-Up Strategy
- Also: Apple introduces Siri AI, a profoundly more capable and personal assistant
AppStories+ Post-Show
Subscribe to AppStories+
Visit AppStories.net to learn more about the extended, high bitrate audio version of AppStories that is delivered early each week and subscribe.
NPC, Episode 89, ‘AYANEO Teases a New Game Boy Advance’ Show Notes
The Latest Portable Gaming News
- KONKR Pocket Fit 8 Elite review: excessive power in a comfortable package
- Mangmi announces the Air Y, a new vertical Android handheld for 2026
- GPD WIN Max 3 detailed with Ryzen AI Max+ 395 and a unique detachable 97Wh battery
- 8BitDo Opens Pre-Orders for the FlipPad Phone Controller
- Mechanism’s desk stand turns your handheld into a tiny desktop
Subscribe to NPC XL
NPC XL is a weekly members-only version of NPC with extra content, available exclusively through our new Patreon for $5/month. Each week on NPC XL, Federico, Brendon, and John record a special segment or deep dive about a particular topic that is released alongside the “regular” NPC episodes. You can subscribe here.
Comfort Zone, Episode 110, ‘Only One Person Being Strangled’ Show Notes
Things Discussed
- Classy filing
- Horror show filing
- Vivaldi is trying to bring Blink to iOS
- Niléane’s fan
- Tiny Start
- Parchment
- Quick Reads
- Quick Reviews
Cozy Zone
For even more from the Comfort Zone crew, you can subscribe to Cozy Zone. Cozy Zone is a weekly bonus episode of Comfort Zone where Matt, Niléane, and Chris invite listeners to join them in the Cozy Zone where they’ll cover extra topics, invent wilder challenges and games, and share all their great (and not so great) takes on tech. You can subscribe to Cozy Zone for $5 per month here or $50 per year here.
MacStories Unwind, ‘A Long Journey Home’ Show Notes
Unplugged Segment
Picks
- John’s Pick: The Odyssey
Unwind Deal
- Star Wars: The Skywalker Saga 9-Movie Collection - All 9 movies for $69.99
MacStories Unwind+
We deliver MacStories Unwind+ to Club MacStories subscribers ad-free with high bitrate audio every week. To learn more about the benefits of a Club MacStories subscription, visit our Plans page.
MacStories launched its first podcast in 2017 with AppStories. Since then, the lineup has expanded to include a family of weekly shows that also includes MacStories Unwind, Magic Rays of Light, Comfort Zone, NPC: Next Portable Console, and First, Last, Everything that collectively, cover a broad range of the modern media world from Apple’s streaming service and videogame hardware to apps for a growing audience that appreciates our thoughtful, in-depth approach to media.
If you’re interested in advertising on our shows, you can learn more here or by contacting our Managing Editor, John Voorhees.
Can This New Enzyme Turn Back the Clock in Bodily Tissues?
In a recent study, scientists devised a way of reversing the buildup of compounds that lead to some age-related diseases.
Advertising Cognitive Dissonance
This to me is proof that Apple leadership is suffering from cognitive dissonance over their slide into advertising. They’re conflating cause and effect. The Apple brand stands for high-quality superior user experiences because the devices and software Apple makes traditionally deliver high-quality superior user experiences. The work Apple ships is what makes the brand what it is. But now they’re stricken with the mindset that it’s the Apple brand that makes something a high-quality superior experience.
[…]
If you refuse to admit that the ads make these services worse, you also can’t admit that there’s a reason to offer an ad-free experience. So the thinking is something like “Apple always focuses on the user experience, and never deliberately makes the user experience worse. Therefore, if an Apple service shows ads, those ads are high quality and don’t detract from the quality of the product or the experience of using it. Therefore, there’s no reason to offer users a paid ad-free tier, because there’s no reason to want to avoid Apple’s ads.”
What a brand stands for can change over time. It’s eventually determined by the products, not the mantras.
- “It just works.”
- “A thousand no’s for every yes.”
- “What happens on your iPhone, stays on your iPhone.”
- “Music runs deep in Apple’s DNA.”
- “Design is how it works.”
Manton Reece (2010):
I feel bad admitting it, because some of my friends are betting on iAd revenue to feed their family, but I’m just not on board with Apple running an advertising network. I don’t want to see ads in my apps, and I don’t want Apple to ever lose even a little of what it means to be a product-driven company.
Previously:
- Apple Financial Statements: Products vs. Services
- App Store Personalized Recommendations and Keylogging
- Ads in Apple Maps
- Apple News Scam Ads
- More App Store Ad Spots
- Alan Dye Leaving Apple for Meta
- Apps for YouTube℠™®•!
- Giving Up on Siri and HomePod
- A Picture Is Worth a Thousand Permissions Requests
- Warren Buffett’s Paper Wizard
Update (2026-07-28): John Gruber (Mastodon):
The whole thing is funny because at a fundamental level we all just know in our bones that Apple never even considered putting “Intel Inside” stickers on Macs.
[…]
Apple still treats its hardware with that level of respect. With reverence. iPhones don’t even say “iPhone” on the hardware. No model or serial numbers. No small print. Just an Apple logo on the back.
[…]
Putting themselves in customers’ shoes today, how many ads do Apple’s executives want stuck in the results when they search for an app in the App Store? We know the honest answer. But the answer evidenced by the actual App Store is “Two really big ones, including one in the first spot.”
At least you could peel off the stickers.
While Apple can spin adding ads to Apple Maps as a revolutionary new way for businesses to be discovered, it’s telling that its initial announcement was hidden inside a press release about an entirely different product, and introduced as “Enhanced Discoverability in Apple Maps.” Those choices show that this isn’t something Apple is actually proud of—and that the people in charge of communicating and explaining Apple’s decisions to the world are at odds with those who are making the decisions about expanding revenue.
[…]
To this day, you’re confronted with an ad for Creator Studio every time you create a new document in those apps, and their default toolbars contain buttons that won’t work unless you subscribe to the bundle. As a result, Apple has essentially turned its free productivity suite—software that was designed to enhance the inherent value of Apple’s products—into a freemium package with upsell to a creative professional subscription bundle that’s irrelevant (and a terrible value!) for most of its existing users.
[…]
There are many more examples. Using notifications to promote subscriptions and badging the Settings app to push AppleCare plans are among the ways Apple has chosen to intervene in the user experience to drive revenue. I’m actually not opposed to the idea that Apple should communicate opportunities for its customers to get more out of their devices—but it should be careful not to cross the line into actively annoying those customers. If someone doesn’t want to see what you offer, you need to accept that and go away—not keep needling them. Apple often falls on the wrong side of that line.
[…]
It makes me wonder if the people making these decisions at Apple have lost track of the Apple brand and what it stands for.
What Snell’s column makes clear is that the incremental revenue Apple is gaining from putting shitty ads in its software comes at a price. They’re withdrawals from Apple’s brand equity. And I would argue that the value they’re detracting from the brand far out-values the dollar amount they’d padding to Apple’s bottom line.
[…]
If your competitors’ stores all smell like dogshit, don’t aim to have the store that smells the least like shit. Aim to have a store that smells pristine. “Our stores only carry a vague whiff of dogshit” is not insanely great.
Hotelling’s Law, like I was saying.
This is not an “update”. This is an advertisement.
Update (2026-07-29): John Gruber:
The people haven’t changed, but Apple has. Strong leaders inevitably shape the personality — the spirit — of organizations over time. Apple in 2011 was peak Steve Jobs Apple. Apple in 2026 is peak Tim Cook Apple. But it was Cook who popularized the “you’re not the customer, you’re the product” argument against “free with ads” online services. But that was in 2014.
“Slippery slope” is a perfect term. But I wanted to add something here. In my experience, in the realm of UI, there is no middle notch. I’ve seen it time and time again… the moment you open the door to One, Infinity starts exerting its pull[…]
Previously:
Update (2026-08-03): Jon Snader:
I HATE, HATE, HATE having ads pop up when I’m trying to do something else. It’s bad enough on Web sites where at least they have the excuse of having to make money some how but it rises to intolerable when they put them up on a device I’ve already paid for.
The annoyance is reason enough to dislike Apple’s ads but for me the worst thing is that they’re corrupting and inevitably lead to the user being replaced by the advertiser as the customer.
Update (2026-08-05): John Gruber:
Only search engines that agree to pay Apple for the traffic are in the list, and there’s no option for users to add custom ones.
It says a lot about modern Apple that I can’t find an unsubscribe link in this marketing email.
Apple News ads have been going down the toilet for years, but it didn’t used to be literal.
Golden Gate Application Support Protection
Looks like moving the user’s TCC db to /private/var/containers/Data/ProtectedSystem/[UUID]/Data/Library/Application Support/com.apple.TCC/ was not the only change in the whole privacy castle of macOS 27. (What btw was a great move as now attackers with full disk access permissions can’t modify your privacy settings)
macOS 27 quietly ships a new privacy mechanism I hadn’t seen documented anywhere: it extends the
com.apple.maclprotection that has always guarded sandboxed apps’~/Library/Containers/<bundle-id>/Datafolders to a hand-picked set of non-sandboxed apps’~/Library/Application Support/<name>folders too. I noticed it by accident — Firefox’s profile folder was suddenly inaccessible from Terminal, while MacPass, a password manager sitting right next to it, was wide open. That asymmetry didn’t sit well with me, so I pulled the thread. It ends in a hardcoded app allowlist baked into /usr/libexec/sandboxd (thx @ciphwall for the hint), meant to be updated live via XProtect.
Previously:
How to Hide an Update in the Mac App Store
Although you can hide and unhide apps in your App Store purchase list, it turns out that hiding an app in the App Store purchase list does not hide the app in the updates list! I honestly can’t figure out the benefit of hiding an app in the App Store. The list of your purchased apps—a misnomer, as the list includes free apps—is practically unusable anyway: you can neither sort nor search the list. Maddeningly, the Mac App Store sorts your purchased apps by date of first install rather than by name, so it’s difficult even to scan the list manually to find a specific app.
[…]
You can clear the Updates list in the Mac App Store by deleting some cache files on disk, but that’s at best a momentary solution. The unwanted update will return eventually, or immediately if you use the Reload Page (⌘R) command.
A more lasting solution is, counterintuitively, to install the update. The trick is that you can keep more than one copy of a Mac App Store app on disk.
I wonder how long you can keep using the old version. You won’t be able to download it again. You can save a backup, but as some point a certificate will expire or you’ll get a new Mac and need a new receipt file. In theory, the store should be able to fetch one for you, but I wouldn’t rely on that long-term.
Previously:
