Adobe on Wednesday unveiled a range of updates to Acrobat, including the ability to turn PDF documents into interactive visual reports and podcasts. And a new Knowledge Base feature connects Adobe’s Acrobat AI assistant to document sources such as Microsoft SharePoint and Google Drive.

It’s the biggest Acrobat update in several years, Adobe said, and highlights the application’s evolution from PDF reader to what the company now describes as an AI-powered document productivity and creativity platform. 

Acrobat users open more than 400 billion PDFs in the app each year, Adobe said, claiming 650 million monthly active users as of last year. 

Among the new additions is the ability to turn dense PDFs into interactive, visual documents and presentation slides. To create these, Acrobat’s AI assistant scans the selected file, asks questions about the user’s intent, then generates documents charts, images and navigation.

It’s also possible to turn documents and web links into podcast-style audio summaries — similar to capabilities in Google’s NotebookLLM and Microsoft Copilot Notebook. A new Stylize feature can enhance plain-looking documents, applying a template to turn them into “professional deliverables” such as CVs and invoices, Adobe said.

The audio and visual generation features are all available in paid Acrobat plans (Acrobat Studio, Acrobat Express and Acrobat AI Assistant). 

Another addition, Acrobat Knowledge Base, lets customers connect the Acrobat AI assistant to a wider range of file types, enabling users to ask questions about information held in documents stored in Microsoft SharePoint and Google Drive, for example.  

Acrobat’s Knowledge Base “transforms curated document collections — policies, playbooks, product information, pricing guidance, research — into cited answers available from Slack, Microsoft Teams, Acrobat, and other places employees already work,” Abhigyan Modi, senior vice president for Adobe Document Cloud, said in a blog post. 

Adobe also added an Analyzer tool designed to retrieve data from large volumes of documents. This could involve analyzing thousands of contracts or invoices to identify information such as renewal dates and revenue clauses.

That turns information once trapped in files into data that can inform finance, procurement, compliance, and the systems that support them, said Modi.

Analyzer is the more interesting of the two releases, said Mike Leone, vice president and principal analyst at Moor Insights & Strategy. “Knowledge Base is a search product and search products get judged feature against feature. Analyzer is closer to a data product, because that extraction work is what companies currently pay people and pipelines to do,” he said. 

“What I’d want Adobe to answer is whether that data can leave Acrobat and land where the rest of the company’s data lives. If it can, this starts competing for real data budget. If it stays inside the app, it’s a very good Acrobat feature.” 

Access to Analyzer and Knowledge Base requires an Acrobat Studio for Enterprise subscription. (Adobe doesn’t publish pricing.) 

In addition, Knowledge Base includes a credit-based model that places some restrictions on usage, with licensed users allowed up to 1,000 queries a month. Other actions, such as document uploads, queries from Slack and Microsoft Teams, and queries by employees without an Acrobat Studio license, draw varying amounts of Acrobat Studio “shared credits.” Adobe didn’t say how much additional credits cost once a yearly limit is reached.

 More information about Adobe’s Knowledge Base credit usage policy is available on Adobe’s website. 

Analyzer also includes a credit system that limits document ingestion and attribute extraction.

For enterprise customers, usage-based pricing can add complexity when managing employee access.

“The issue for a broad deployment is that headcount barely predicts usage,” said Leone. “One person pointing it at 10,000 contracts will burn more credits than a hundred people asking the occasional question. Pooling the credits across the whole organization is the right design, because usage on something like this is rarely spread evenly.

“One of the big challenges is that people could very well start rationing themselves because they don’t know what a question costs,” he said. “Or worse, a couple folks use all the credits and everyone else is out of luck. The last thing any organization wants is to pay for a knowledge tool that people won’t use or can’t use.”

Adobe’s search for a new CEO is over: It has promoted Anil Chakravarthy, president of its customer experience orchestration business, to the top role.

It has taken six months to find a successor to outgoing CEO Shantanu Narayen, who announced in March that he would step back from the CEO role, remaining with the company as chairman.

There had been much speculation that he would be replaced by Adobe’s president of creativity and productivity, David Wadhwani, who was responsible for the digital media business segment that generates around three-quarters of the company’s revenue. Having missed out on the top job, however, he has chosen to leave Adobe, announcing his departure on LinkedIn.

Chakravarthy was responsible for the development of several products, including Adobe CX Enterprise, GenStudio and Brand Visibility, as well as the introduction of CX Enterprise Coworker.

He takes over at a shaky time for Adobe: Its stock price has tumbled dramatically in the past few years as the rise of AI has meant workers can lay out content and manipulate photos without needing Adobe products. Chakravarthy, who will initially work in tandem with Narayen, will have his work cut out for arresting the current decline.

Adobe’s Firefly Graph is now available to Creative Cloud customers, offering a node-based workflow tool designed to help business create content at scale with generative AI (genAI). 

With Firefly Graph, users can connect multiple tools in visual workflow, with each “node” performing a specific task before passing its output to the next node. This gives creative professionals more control over generated outputs, according to Adobe, and makes it easier to try out ideas by swapping, adjusting or adding components.

For example, a user could start with a text prompt box that connects to a node that generates an image using an AI model from Adobe or third-parties such as Google and OpenAI. Further along the chain, the user could add nodes to remove a background or upscale an image, for instance, before producing an image, video or other asset ready for use.

Changing one aspect, such as adding a reference image or adapting the text prompt, would change the final output.

It’s an approach similar to node-based workflow tools such as ComfyUI — a startup valued at $500 million which claims more than 4 million users. Others include Weavy, acquired by Figma last year for a reported $200 million. 

With so many AI tools available to creative professionals, workflows can get complex and hard to replicate, said Elliot Sedegah, director for strategy and product marketing at Adobe. Firefly Graph provides access to more than 300 different node types, including images, video editing and AI generation tools across Adobe’s portfolio and third-party tools. 

“Whether you’re working at a mom-and-pop shop or a larger enterprise, you’re looking for consistency and then bringing that into a workflow so that you’re not hopping in and out of different tools,” he said. “Putting all that together takes massive amount of time, and sometimes it’s very difficult to even know what you did.”

Once created, workflows can be shared across an organization as repeatable processes for other individuals or teams to use. “Think of that rock star creative that you have and the recipes they create: those are now canonized as workflows, as assets, that the rest of the organization can take and reuse over and over again,” said Sedegah.

In addition, while creative professionals are needed to created high quality assets, reusable workflows can be put into the hands of broader teams to create content for large audiences, said Sedegah.

Firefly Graph addresses a challenge that most large creative organizations face, said Lisa Gately, principal analyst at Forrester — namely that their best creative workflows “live inside the heads of a few experts.

“Teams can generate images and video with AI, but reproducing the exact sequences of creative decisions, model selections, edits, and refinements that lead to a high-quality result is difficult and inconsistent. Firefly Graph turns those workflows into reusable assets,” she said.

While other node-based workflows aim to address similar problems, Adobe’s pitch is that Firefly Graph provides customers with the benefit of integration into its product suite. 

“Firefly is a full, broader AI creative studio, not just a node-based tool, so [Firefly Graph] is a part of a bigger picture,” said Sedegah. “The strength is having everything in one place with the tools that people know.” 

“Where Adobe differentiates is in enterprise integration,” said Gately, with Adobe connecting Firefly Graph to a range of other Adobe tools. Those include Creative Cloud applications; Firefly Boards for ideation; and Firefly Creative Production. 

“The workflow becomes part of a broader content supply chain instead of a standalone creation tool,” she said. ”Organizations committed to other tools are unlikely to migrate for a node-based canvas — making a change is about the broader content supply chain.”

Firefly Graph is available now to Adobe Creative Cloud for Enterprise subscribers. Creative Cloud for Enterprise is licensed by seat, requiring custom, volume-based enterprise agreements. Creative Cloud for Enterprise customers receive credits for Firefly Graph. Creative Cloud for teams customers can sign up for a public beta online. Creative Cloud pricing starts at $99.99 per license each month.

This article was updated on June 19 with pricing information from Adobe.