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Científicos descubren que el aumento de la información visual fue lo que permitió el desarrollo de los cerebros de simios y humanos

7 August 2026 at 14:00
La investigación, publicada en la revista Science, ha sido dirigida por Richard F. Kay, profesor emérito de Antropología Evolutiva en el Trinity College of Arts & Sciences y en la Nicholas School of the Environment de la Universidad de Duke. El trabajo, que ha empleado una colección única de cráneos procedentes en su mayoría del […]

Descubren nuevos fragmentos de una inscripción del año 480 que revelan los detalles de una trama de corrupción fiscal en el imperio romano tardío

7 August 2026 at 07:47
La historia del imperio romano suele narrarse a través de las gestas de emperadores y generales, pero los mecanismos de la administración cotidiana y, especialmente, las relaciones entre el poder central y las provincias, constituyen un campo de estudio igualmente revelador para comprender las dinámicas de aquella civilización. En este contexto, el hallazgo y posterior […]

Arqueólogos descubren estructuras ocultas bajo el poblado helenístico fortificado de Castiglione di Paludi en Calabria

6 August 2026 at 11:00
¿Qué se esconde bajo uno de los poblados fortificados más importantes de la Calabria helenística? Una investigación que aúna arqueología y geofísica ha comenzado a dar respuesta a este interrogante. Gracias a la aplicación de sofisticadas técnicas de exploración del subsuelo, un equipo interdisciplinar de la Universidad de Catania ha logrado identificar anomalías compatibles con […]

Encuentran en las Dolomitas las primeras evidencias arqueológicas de un parto asistido en el Neolítico hace 6000 años

6 August 2026 at 08:04
La muerte, que la datación por radiocarbono sitúa entre el 3932 y el 3653 a.C., sorprendió a un individuo de aproximadamente cuarenta semanas de gestación en el abrigo rocoso de Ripari Altí, a 1.100 metros de altitud, dentro del actual Parque Nacional de las Dolomitas Bellunesi. El contexto arqueológico remite a las últimas fases del […]

Descubren y restauran una enorme piscina romana con capacidad para 300 personas en el complejo termal de la antigua ciudad de Trales

5 August 2026 at 08:04
El ministro de Cultura y Turismo de Turquía, Mehmet Nuri Ersoy, ha dado a conocer la finalización de los trabajos de excavación y restauración de una antigua piscina ubicada en el frigidarium del conjunto monumental conocido como Hamam Gymnasium, dentro de la ciudad antigua de Trales, en la provincia de Aydın. La estructura recién intervenida […]

Arqueólogos descubren que el gran túmulo neolítico del Kapellenberg en Alemania tiene una tumba central relacionada con los monumentos prehistóricos del norte de Francia

4 August 2026 at 15:26
Las excavaciones arqueológicas que se están llevando a cabo en el Kapellenberg, en las cercanías de Hofheim am Taunus en Alemania, han proporcionado durante esta campaña estival nuevos indicios sobre la posible ubicación de la tumba central de un gran túmulo funerario que data de hace aproximadamente 6.000 años, según han confirmado los responsables del […]

Mirin Dajo, el neerlandés «invulnerable» que se atravesaba el cuerpo con espadas y tragaba agujas y cuchillas

4 August 2026 at 09:53
Faquir es un término de origen árabe traducible como «pobre» y que designa a un morabito musulmán, un santón sufí, aunque desde la Era Mogol se aplica también a los sadhus o ascetas hindúes, generalmente indigentes sin hogar fijo que mortifican sus cuerpos por penitencia, para renunciar a los vínculos con lo terrenal, siendo capaces […]

Descubren en la antigua ciudad de Emona, la actual Ljubljana, un monumento funerario romano único en su tipo

3 August 2026 at 18:42
El cruce del Potniški center, en pleno corazón de Ljubljana, se ha convertido en estas últimas semanas en un auténtico hervidero de actividad arqueológica. Los trabajos de excavación, que se desarrollan a contrarreloj debido a los plazos de construcción previstos, han permitido documentar un sector extraordinariamente bien conservado del cementerio septentrional de Emona, la colonia […]

Los proyectiles de plomo de las hondas romanas revelan dos rutas distintas en la conquista de los Alpes

3 August 2026 at 08:00
En el verano del año 15 antes de Cristo, los dos hijastros del emperador Augusto, Tiberio y Druso, sometieron los Alpes centrales y la meseta suiza al control de Roma. Aquella campaña cerró décadas de esfuerzos por unir las provincias galas con Iliria y asegurar las rutas entre el norte de Italia y el Danubio. […]

Nickelodeon Splat Pack Switch REVIEW

31 July 2026 at 16:56

Nickelodeon Splat Pack (Limited Run Games #294) – for Nintendo Switch

$64.99
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Classic 90’s morning cartoon nostalgia with frustrating Controls

Weirdly, time seems to become more valuable as we age. Especially when you consider that each second, minute, hour, week, month, and year has the same duration and cadence.  As a youth, it seemed that this currency was limitless.  I could play what I wanted, when I wanted, and do nearly anything I wanted.  Now, as a married father of four kids, each with their own sports, work/study, hobbies, interests, and a full-time job, I have to be more selective about my activities.  Since my free time is worth more than when I was a child, I have to ration it and divert my energy between only a few activities.   

I have enjoyed playing video games since approximately 1988 when my parents bought a Nintendo NES.  With time I progressed through the NES, Super Nintendo, N64, GameCube, Wii, Nintendo Switch, Nintendo Switch 2, the GameBoy family (Game Boy, Color, Advance, DS, 3DS/XL), Sega Genesis, Sega CD, GameGear, PlayStation 2/3, PSP, XBOX 360, XBOX One and XBOX Series X.  I played a variety of game types to include platformers, first person shooters, RPG, JRPG, racing games, quest/puzzle style games, etc.  In my later years of high school and into college, my father and I played the online role-playing game (MMORPG) Dark Age of Camelot.  Now, I am left with a Nintendo Switch 2, an Xbox Series X, and one to two hours per week of playtime.  One hour is used to play Diablo 4 with my Dad, and one hour is used for Switch 2 time.  

Nickelodeon Splat Pack Switch

I read about the Nickelodeon Splat Pack, a $14.99 Nintendo Switch eShop game, and immediately fell in love with the nostalgia of morning cartoons and the art style of Rocko’s Modern Life, Real Monsters, and the gameshow Nickelodeon GUTS.  I had the privilege of reviewing the title thanks to the publisher.  With a quick trip to the eShop and a download time of ~7 minutes (1032-1039 am), the game found its way onto my E-storage.  I fired up the game and noticed a virtual card insertion animation, photosensitivity warning, and then the fun, slimy, Nickelodeon image.  Many adults will remember the orange/yellow slime splat, purple lettering, and crayon-like purple feel of Nickelodeon.  I think that feeling is part of why Splatoon felt so fun to play and why Slime remains one of my kids’ favorite pastimes.  We had Gak; now they have every iteration of texture and smell you can imagine in slime form.

The game compilation had several modes/games within the main collection: Rocko’s Modern Life: Spunky’s Dangerous Day, Nickelodeon Guts, and AAAHH!!! Real Monsters (Sega/NES versions).  The main Nickelodeon splat screen will transition into the second screen with Real Monsters 16-bit Mega at the top left, Rocko’s Modern Life: Spunky’s Dangerous Day along the left, Museum, and Credits. Along the right side of the screen, you will find Real Monsters 16-bit Super, GUTS, and a music player. Along the bottom, you have change selection with the L drumstick, Y for languages (French, English, Italian, German, Spanish), B for back, and A to confirm.  

Nickelodeon Splat Pack Switch

I remembered the kids’ TV game shows like Double Dare, GUTS, Legends of the Hidden Temple, and wanted to start with the GUTS game.  Unlike the cartoony feel of the other games, the GUTS game lacked color and pizazz and felt more pixelated and outdated than retro.  The game’s opening sequence provided several black-and-white photographs of the GUTS game show. You can adjust the screen size between full, 4:3 ratio, and stretch.  You can change the filter from CRT to off and adjust the borders: 1. Off, which is all black. 2. Colored Backgrounds: A yellow, orange-shaped background, purple, yellow, green background, and a green slime background.  You can open up the game manual and walk through the different games and try to navigate/memorize the manual for each game subtype. 

Instead of using the A button to start the game, the GUTS game required you to press the “+” button to start a game. You can choose between single player vs. two player, change between beginner and advanced, and turn the music on and off. You can choose GUTS Show or single event. Select your desired color (blue, red, and purple), and then pick your character. There are eight options to select from, and each one has a different weight, height, and favorite sport.  I am not certain that these differences mattered much in the actual game. From Lacrosse V Attack to track to elastic ball slam dunk, and then to the Aggro Crag, the game was very difficult to play.  The controls were not easy to remember; each mode had its own sequence of button combinations and timing patterns.  Timing the basketball slam, trying to get back onto the ledge, rope grabbing, ball throwing/aiming all created more frustration than enjoyment.  At times, it felt like the athletic character would fall or jump before I even pushed a button.  Again, quite frustrating.  Even though it was one of the first games I played, I did not return to the game and have since not played it again.  

Nickelodeon Splat Pack Switch

Rocko’s Modern Life: Spunky’s Dangerous Day did a great job at capturing the artistic, visual feel of the 16-bit era.  In this game, you will assume the role of the Wallaby Rocko, and you must guide your dog Spunky through various maps, hazards, and transitions.  The gameplay felt clunky, and the Spunky Mechanic was incredibly frustrating.  I have played many games that required specific timing (Aladdin carpet level, Turbo Tunnel level on Battletoads, Solomon’s Key, Mike Tyson, numerous platform jumps). Still, the escort mechanic, combined with the mapped controls and inability to adjust the controls, made the game quite frustrating.  Despite the frustration, I think it was the best of the collection.  The platformer feel combined with some puzzle-like activities required you to move things/open up pathways for the dog.  If you did not open them in time, the dog would turn 180 degrees and go backward.  Thus, you had to open/close levels/shells/gates to keep the dog from trying to die.  Curiosity, in this case, killed the dog!.  

The AAAAH!!! Real Monsters games had a fun character swap mechanic.  You will need to change your leader by pressing the L/R buttons based on the situation, as Ickis, Oblina, and Krumm each possess their own special ability.  Control your characters with the D pad or Thumbstick, press down to squat, press up to ascend a ladder, Y to throw a monster, B to jump, A to scare, and X for triple monster moves with the other two.  There are a total of three options depending on your leader.  Ickis, the pink-eared monster, has a frightening fling long jump. Krumm has an EERE Eye ejector to search for hidden rooms. Finally, Oblina the taller monster, can reach higher places with a high jump. All three will stack up. You can throw monsters, and will need to use their individual powers to search for trash.  Navigate through schools, sewers, streets, look for character upgrades, and try to get to the end.  Several of the stages reminded me of Metroid, where you could not access certain areas.  At times, I wanted to move the jump button to A, and I would have liked to move the monster-throw button to a trigger button.  Alas, the game did not allow for button mapping or modification.  The button combinations for the Switch controller felt weird and made several of the levels feel more difficult than they needed to be.  The rewind function was a great update for the game.  However, it did not provide enough of a victory to pull the review up from ~6/10.  

Nickelodeon Splat Pack Switch

Despite the difficult-to-navigate/learn button combinations, the Splat Pack did provide a few modern quality-of-life upgrades.  No, you cannot button map.  If that were possible, this review would be at least an 7.5/10.  However, like with many modern ports, you gain the ability to save progress, and you can rewind/reverse time to try again.  Let me be clear, these games will not walk you through and give you a trophy at the end.  Games from the 80’s and 90’s did not do this; Elden Ring does not do this, and games like Call of Duty won’t do this either.  You will have to practice the controls, remember the sequence, and die/restart a lot.  The 90’s versions were frustrating!  Guess what, the current ports are frustrating!  Some may find this alluring and a challenge worthy of a quest, while others may want to throw the controller and move on to other games.  With valuable time as a resource, we must choose what games to play.  

I liked the Museum and Music Player feature within the main menu.  One of my favorite memories about gaming was the box art, included instruction manual, and sometimes map (thank you Zelda Overworld Map).  The included Museum and Music Player features will let you listen to soundtracks, while the museum feature will show you the box art and scans of the manual.  I would love for other Switch games to include the original box art and scans.  

Summary:

You will need to determine if you want to scratch your nostalgia itch and reignite your love/hate feeling for retro games. Think Battletoads Turbo Tunnel bike level, Ninja Turtles water level,  Ghosts N’ Goblins, Ninja Gaiden, Eco the Dolphin, and so many more without a Game Genie.  I have grown fond of Limited Run games but feel that this title would benefit from some additional love.  Despite the nostalgia of the Nickelodeon era and memories of Skip-bo, Gak, Pizza Hut family time, and morning cartoons, the constellation of games did not hold up well to time.  Despite the minor upgrades to the graphics and color schemes, they still held their original appeal.  The games felt dusted and cleaned up, with some very superficial upgrades in the ability to rewind, pause, and save (single-game save). The 16-bit retro sound and music library provided the best upgrade/“nostalgia” feel. I liked the original tracks, and the fun cartoony backgrounds.  As far as replayability, I would give the game pack a mid-range of ~6/10.  With so many other games available, I would rather have a Nintendo Switch Online subscription, or pick up a used copy of Disney Classic Games from Game X-Change to remember how mad I got at The Lion King and Aladdin.  

I would have liked a bit more polish and better button mapping/upgrades, so I could enjoy and complete the games.  The price is not unfair for what you get but I missed a few other titles like Ren and Stimpy Games, or possibly Rugrats.  Will I play them again? Probably.  Will I play them frequently? Likely not. 

Learn more about the Nintendo Switch Nickelodeon Splat Pack.

El regreso de unos diminutos excavadores al desierto australiano está revirtiendo más de un siglo de degradación ambiental

2 August 2026 at 20:30
Tras permanecer ausentes durante más de 150 años, unos pequeños mamíferos volvieron a recorrer el desierto australiano. Lo que ocurrió después sorprendió incluso a los científicos: el suelo comenzó a cambiar, la vegetación reapareció y un ecosistema que parecía perdido empezó a recuperarse de una manera tan simple como extraordinaria.

Palantir debuts 'war' data center in a container, full of Nvidia's B300 AI accelerators and open-weight models

2 August 2026 at 20:30
  • Palantir moves AI computing from distant clouds directly into combat zones
  • Containerized data centers process battlefield intelligence without permanent cloud connectivity
  • Nvidia B300 accelerators power deployable AI systems for frontline operations

Palantir Technologies and its infrastructure partner Armada have begun deploying mobile data centers built inside standard shipping containers for combat zones.

Each unit carries its own computing hardware, storage arrays, networking gear, and cooling systems needed to run advanced artificial intelligence models.

The servers run on Nvidia's B300 AI accelerators, while Palantir's modular AIP platform links the models directly into operational workflows and other company tools.

Processing power without a constant cloud link

Chad Wahlquist, a Forward Deployed Architect at Palantir Technologies, appeared inside one containerised data center during the July 2026 announcement introducing the mobile computing platform.

Unlike conventional cloud-based systems, these containerized units can process information without maintaining any constant connection to public cloud infrastructure.

They can also be fully isolated from external networks whenever operational security requirements demand a stricter level of separation at all times.

The outcome is a self-contained computing node able to analyze intelligence and sensor data right at the point where it is collected.

Distributed computing also offers stronger resilience than depending entirely on one single, centralized data center to run every operation across a wide area.

Losing contact with the cloud, or even losing one mobile node entirely, would not necessarily shut down the whole system.

Other units could keep processing information locally, since the entire network does not depend on one central point of failure.

Bringing AI closer to the battlefield

For military users, the concept brings advanced artificial intelligence much closer to sensors, field commanders, and units already deployed on the ground.

This reduces dependence on communications links that remain vulnerable to jamming, interception, or outright physical destruction during active combat operations.

Instead of sending every piece of battlefield data back to a distant cloud, analysis can occur inside a deployable container placed close to the action.

Alex Karp, the billionaire co-founder and chief executive of Palantir, has praised Ukraine's wartime innovation cycle as instructive for allies.

He has argued that the war is exposing a widening gap between military theory and the reality of modern combat.

Karp credited Ukrainian engineers and soldiers with adapting battlefield technology at a pace unmatched by most peacetime institutions worldwide.

He suggested that this rapid development cycle is teaching the United States and Europe lessons unavailable in traditional laboratories or think tanks.

Whether these containerized AI systems truly perform as promised under sustained combat stress remains an open question.

As of the time of writing, there is no public independent verification of the technology's actual battlefield performance by Palantir, Armada, or any military partner.

Via United24Media

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MacBook Neo Sales: The Story Behind the Numbers

2 August 2026 at 20:29

MacBook Neo sales have given Apple something the Mac rarely achieved through its premium models: immediate access to the enormous market for affordable everyday notebooks.

The new line arrived in March 2026 with a launch price of $599, or $499 through education pricing. That placed a current MacBook within reach of buyers who previously depended on discounted older models, inexpensive Windows laptops or Chromebooks.

Price opened the door, but appearance helped people walk through it. MacBook Neo entered the market in blush, indigo, silver and citrus, avoiding the visual compromises commonly associated with entry-level computers. The aluminum enclosure, color-matched keyboard and 13-inch Liquid Retina display made it look like a deliberate new Mac rather than a reduced MacBook Air.

Those choices changed the conversation around an affordable Apple notebook. Buyers could select a computer according to personality and style before considering processor benchmarks. Students could carry something visibly different from institutional gray and black laptops. Families could distinguish multiple computers by color, while first-time Mac owners received a product with its own identity.

Early shipment estimates suggest that strategy worked. IDC data shared with TechCrunch placed MacBook Neo shipments at approximately 1.1 million units during the March quarter, even though the computer had been available for only about three weeks. Apple does not disclose sales by individual Mac model, so the figure remains an independent market estimate rather than an official unit count.

The pace was nevertheless substantial enough to make MacBook Neo one of the strongest recent Mac introductions. It also pushed the story beyond one successful product launch. Apple had entered a price segment responsible for tens of millions of notebook purchases each year and found customers who had never seriously considered macOS.

A laptop displays an open article titled "Sticky Science: How Gecko Feet Inspire Innovation" with images of a gecko and gecko feet. Behind it, additional tabs and colorful app icons are visible on the screen.
Image Credit: Apple Inc.

MacBook Neo Sales Started With a Missing Price Tier

Apple spent years concentrating the MacBook line above the mainstream notebook market. MacBook Air became the accessible model, but its price still placed it beyond many students, families and buyers in countries where local income and currency conversion make Apple hardware especially expensive.

Discounted older MacBook Air generations partially filled that gap. Retailers could keep M1, M2 or M3 models available after newer versions arrived, offering buyers lower prices without Apple designing a dedicated entry-level computer.

That approach had limitations. Availability depended on remaining inventory, configurations varied among retailers and the product still looked like a previous generation being cleared from the channel. It could attract value-conscious buyers, but it did not establish a permanent starting point for the Mac.

MacBook Neo created that starting point. Apple designed the model around an A18 Pro chip rather than the M-series processors used by MacBook Air and MacBook Pro. The base configuration included 8GB of unified memory and 256GB of storage, enough for browsing, school assignments, communication, streaming and everyday productivity without competing directly with higher-performance Macs.

The model retained features that buyers encounter every day: an aluminum body, a 13-inch high-resolution display, a Magic Keyboard, a large Multi-Touch trackpad, a 1080p FaceTime HD camera and a fanless design. Apple rated its battery for as long as 16 hours under its testing conditions.

Performance headroom, memory capacity and external-display support remain more limited than on a MacBook Air. Those compromises are easier to accept when the computer is purchased for writing, research, web applications, video calls and media consumption rather than professional video production or complex development work.

IDC estimated that the sub-$700 segment represented about 75 million annual notebook shipments, close to 40% of global notebook volume. Windows and ChromeOS historically controlled more than 95% of that tier. Apple had been competing for a small premium section of the market while a far larger pool of buyers purchased elsewhere.

MacBook Neo sales gave the company a way into that pool without placing an old design or plastic enclosure at the entrance to the Mac line. A buyer comparing computers at similar prices could now choose macOS without first accepting a major premium.

Color Gave the Affordable MacBook an Identity

Low-cost laptops are frequently designed to disappear. Dark plastic, conservative finishes and generic bodies keep manufacturing simple and reduce the risk that one color will remain unsold. MacBook Neo took the opposite approach by making color one of the most recognizable parts of the product.

Silver preserves a familiar Mac appearance, while indigo offers a darker alternative without returning to standard black. Blush gives the line a softer finish, and citrus creates the visual signature that separates Neo from every other MacBook on a table.

The colors do more than decorate an inexpensive computer. They prevent the model from being defined entirely by what it lacks. Instead of asking why it has an A18 Pro rather than an M5, buyers can begin with which finish they want.

That distinction is valuable among younger customers. IDC described reactions from teenagers who focused on the display, weight and appearance rather than memory specifications or processor architecture. Their interest centered on how the computer would look at school compared with the Windows laptops and Chromebooks already around them.

Apple used a similar strategy when color helped turn the original iMac into a cultural object. Later iBook models carried bright finishes into portable computing, while colorful iMac and MacBook designs made personal computers feel less institutional. MacBook Neo revisits that idea for a generation accustomed to selecting colors for phones, headphones, cases and watches.

The approach also avoids making affordability look like punishment. A lower price does not force the buyer into an anonymous product with a visibly cheaper exterior. Neo has limitations, but its design gives owners something exclusive to the line instead of presenting the computer as a substitute for the MacBook they could not afford.

Color alone did not produce MacBook Neo sales. The launch price, battery life, macOS integration and recognizable MacBook construction carried more purchasing weight. Color made those advantages easier to notice and gave stores a product that could attract attention before a salesperson explained its specifications.

Four closed Apple MacBook Neo laptops are arranged in a grid, each in a different color: silver (top left), pink (top right), dark blue (bottom left), and yellow (bottom right), all seen from above.

First-Time Buyers Changed the Mac Equation

Apple said customer response exceeded its expectations and connected the launch with record participation from people buying their first Mac. That audience may prove more valuable than existing owners choosing a less expensive replacement.

A first Mac purchase can introduce a customer to applications and services that become part of daily work. People who already use an iPhone can access Messages, FaceTime, Photos, iCloud, AirDrop and iPhone Mirroring from the computer without rebuilding their digital routines.

That familiarity lowers one of the barriers to changing computer platforms. A person may have used Windows throughout school or work while carrying an iPhone for years. MacBook Neo makes the switch less financially demanding, while the connected features reduce the amount of relearning required after purchase.

MacBook Neo sales also challenge the assumption that low-cost notebook buyers care only about the lowest available price. Many customers are willing to spend more than the cost of an entry Chromebook when the difference provides a better display, metal construction, longer useful life or closer integration with a phone.

The line is therefore competing on perceived value rather than absolute cheapness. A $599 launch price remains expensive beside the least costly education laptops, but it enters the same purchasing discussion as many mainstream Windows models. It no longer requires a buyer to stretch directly toward MacBook Air pricing.

Education represents a particularly large opportunity. Schools and families make purchases around durability, battery life, software management, support requirements and the number of years a computer can remain useful. A lower acquisition price gives the Mac a better chance of surviving the first stage of that calculation.

Small businesses face similar decisions. A company that previously reserved Macs for designers or executives can consider Neo for administrative work, communication and browser-based services. Wider Mac deployment then becomes possible without assigning a premium notebook to every employee.

MacBook Neo sales may also protect Apple from depending entirely on upgrades. Mature computer owners can keep a capable Mac for many years, extending replacement cycles. Bringing new people onto the platform creates additional demand without waiting for an existing MacBook Air or MacBook Pro to become obsolete.

Worldwide Adoption Is the Larger Story

The geographic distribution of the first units shows both progress and unfinished work. IDC estimated that 44% of March-quarter shipments went to the United States. That concentration is unsurprising for an Apple launch, but the larger opportunity sits in markets where Mac adoption has remained limited by price.

India offers an early example. Approximately 18,000 units reportedly shipped there during the short March launch period, while retailers later experienced difficulty obtaining enough inventory. The local starting price of ₹69,900 remained above the direct currency conversion of the U.S. price, yet it sat far below the ₹119,900 entry point reported for MacBook Air at the time.

Older MacBook Air generations had previously generated Indian sales when retailers offered substantial discounts. Neo gives Apple and its partners a current model to promote throughout the year rather than depending on irregular clearance inventory.

Availability timing will influence adoption elsewhere. The computer reached some markets later than the initial launch, including Indonesia in May. Local taxes, currency movements, distribution capacity and supply allocation can produce a very different value proposition from one country to another.

Independent forecasts remain optimistic despite severe pressure across the PC industry. TrendForce projected Apple notebook shipments could grow 7.7% during 2026 and estimated that MacBook Neo could reach between 4 million and 5 million units. IDC later said stronger-than-expected demand from the model contributed to an upward revision of its notebook forecast.

Those gains are occurring while memory shortages and rising component costs are pushing much of the computer industry toward higher prices. IDC expects worldwide PC shipments to contract during 2026, making Apple expansion unusual in a market where many manufacturers are reducing configurations and protecting margins.

Supply control helped Apple enter the lower tier at a difficult moment. The company already designs the A18 Pro, uses a highly standardized configuration and purchases components at enormous scale. That structure gave it more room to assemble a focused notebook without relying on a separate processor vendor for the central chip.

Recent Mac price increases caused by rising memory costs may test how much of the early advantage Apple can preserve. Neo depends on remaining close enough to mainstream notebooks that first-time buyers continue placing it on the same shortlist. A widening price gap would return the Mac to the premium territory the new line was created to escape.

The next evidence will arrive through education purchasing cycles and expansion in price-sensitive countries. A personal citrus or blush MacBook can win attention in a store, but deployments across schools and small businesses will depend on supply, local pricing, management costs and useful life. The first semester filled classrooms with individual Neo buyers; the coming academic year will reveal whether entire institutions are ready to replace rows of gray laptops with macOS.

MacBook Neo sales - A girl wearing large white headphones lies on a fuzzy pink bedspread, using a laptop. She is under a sheer canopy, with soft pillows and string lights in the cozy background.
Image Credit: Apple Inc.

The post MacBook Neo Sales: The Story Behind the Numbers appeared first on AppleMagazine.

Descubren en una villa de lujo de Herculano un raro ser mitológico alado que el Vesubio sepultó en el 79 d. C.

2 August 2026 at 20:00
Tras 30 años sin excavarse, Villa Sora revela un techo con grifos, garzas doradas y un ictiocentauro alado como protagonistas. La mansión seguía en reformas cuando el Vesubio entró en erupción-

4K Video Downloader Plus 26.2

2 August 2026 at 19:47
4K Video Downloader Plus 26 icon
Brings better file organization and smarter YouTube channel subscriptions to the video downloading utility. (Free with paid license options, free update, 271.6 MB, macOS 12+)

macOS Hidden Treasures: Quick Look

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