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Received — 21 October 2026 ⏭

Antennagate Q&A

✇Michael Tsai
By: Michael Tsai
25 September 2026 at 20:26

Hartley Charlton:

A 47-minute video of the Q&A session from Apple’s 2010 iPhone 4 “antennagate” press conference has surfaced on YouTube, showing Steve Jobs, Tim Cook, and Bob Mansfield answering reporters’ questions.

[…]

Jobs used his prepared presentation to announce free cases for eligible customers and a 30-day return option. Apple later posted video of that presentation, but left out the Q&A, which was documented at the time through written reports and photographs.

John Gruber:

The Q&A was on the record (which is the entire point of a Q&A), and was reported widely, but I don’t think there’s ever been video of it. Here’s a report by Jeff Carlson at TidBITS, published the day the event was held, which states, “The video omits a long and interesting Q&A at the end.”

Then, yesterday, video of the Q&A hit YouTube. I don’t know what truck it fell off the back of, why it took 16 years, or how it came into the hands of “Sir Mix-A-Lot Rare Music”, but I’m sure glad it did. There are parts of this Q&A that I remembered, and parts I didn’t. Carlson was exactly right: it was long and it was interesting.

My main takeaway is still that there were two stories here, but most of the media missed one of them, and Apple was happy to focus on the other.

The first story was that holding iPhone 4 in the wrong way would reduce the signal strength. Apple pointed out that other phones had the same problem, to varying degrees, and offered cases as a solution.

The second was that, even with a case, iPhone 4 had worse reception than previous iPhones. I saw this directly myself: testing my iPhone 3GS and my father’s iPhone 4 in some areas that had poor signal, and finding that one worked reliably and the other was completely unusable. Apple examined my father’s iPhone 4 and assured us it wasn’t a lemon, so there was no choice but to return it. AnandTech did some more precise testing and published some graphs that were consistent with what we saw. I think it was the only bad iPhone Apple made.

In the Q&A, the first question was about Jobs’s health. The second was about whether Apple was going to make any changes to the antenna. Jobs responded that the iPhone 4 antenna was better in almost every way than previous designs. But Apple did end up redesigning the antenna with the iPhone 4s, and it worked just fine in my same test areas. It’s possible that the cell towers had changed in the interim, but the 4s worked well for me everywhere that it could be expected to and ended up being one of my favorites.

Nick Heer:

Sam Henri Gold decided to pick apart the changes between iOS 4.0 and iOS 4.0.1, which changed the number of bars shown in moderate-to-low reception areas[…]

Previously:

Shop Different

✇Michael Tsai
By: Michael Tsai
21 September 2026 at 21:46

HarperCollins (Amazon):

When Steve Jobs hired Ron Johnson to create the Apple Store in 2000, conventional wisdom said that the internet would put stores out of business. By the time he left Apple in 2011, Johnson and his team had created the most respected and profitable retail stores in the world. And even then, skeptics were still predicting the death of physical retail.

In Shop Different, Johnson reveals how it happened: how he earned Jobs’s trust, how they developed a vision for a store that would win not by selling but by serving, and how he convinced Jobs that the store’s service philosophy should be rooted in something as intangible as love. Johnson then gives readers a new look at Apple’s ascent to the most valuable company in the world; offers an inspiring vision for a future in which retailers win on connection, service, and experience; and shares an honest look at what leads to success—and what can follow.

I enjoyed this interview that Jeff Benjamin and Fernando Silva did with Ron Johnson.

Previously:

Update (2026-09-25): Ron Johnson:

I told Steve, we’re going to get these people who are really good at technology, but they love people and are [good at conversation]. […] And he said, they don’t exist. Everyone who knows technology is kind of geeky. Maybe you call it the geek bar. […] But then I’d seen Apple’s genius campaign, and I felt like if we called a Genius Bar, People would come out of the woodwork wanting that job. Because who wouldn’t want to be the smartest Apple person in every city?

[…]

I said, you know, if the Mac’s a success, it’ll be the center of your digital life. And he came into the executive team meeting the next Monday, and I’m not saying it was solely that conversation, he probably had a lot of conversations about similar things, but he got all excited and stood at the whiteboard and drew a picture.

[…]

After I heard that, that night I was thinking about it, I woke up and I thought, well, if Steve’s going to market the Mac as the digital hub, our store’s [need to do that]. Our store was like any retail store, it was is built around products. We had portables and desktops.

I told Steve, well, maybe we ought to organize a store on movies and music and photos and the things you do.

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