25 ans, une bascule : Steve Jobs a lancΓ© en 2007 une rΓ©volution qui a dΓ©bordΓ© bien au-delΓ du tΓ©lΓ©phone


On September 9, 2009, Steve Jobs made his public return at an Apple keynote. He received a standing ovation and opened up about his health.
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On September 8, 2003, Apple revealed that it had sold its 10 millionth iTunes song download, Avril Lavigne's "Complicated."
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On September 5, 2007, Apple introduced its first post-iPhone iPods: the third-gen iPod nano, the iPod Classic and the iPod touch.
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On September 4, 1997, Steve Jobs signaled the end of the Newton MessagePad by telling Newton Inc. workers not to move into their new offices.
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On September 2, 1985, the tech rumor mill reported that Steve Jobs was on the verge of setting up his own company to take on Apple.
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Itβs simple, says the SpaceX boss β according to something called the βKardashev scaleβ, we just have to move energy production βoff-planetβ
Next time the weather gives the UK 61 days without rain and we wonder idly if this is the end, there is a term we may whistle up to soothe us. Like murmuring the rosary, or putting our fingers in our ears and humming, this phrase is to be mumbled on repeat β βthe Kardashev scale, the Kardashev scaleβ β a buzzy concept in tech, much favoured by Elon Musk, and precisely the thing weβve been waiting for. The Kardashev scale is the answer both to our impending doom and our anxiety around it β and if we decide to believe in it, we wonβt have to give the climate crisis a single thought until the last drip falls from the tap.
This is the idea and itβs a familiar one to anyone who has watched tech billionaires take intractable, commonplace crises and decide that, among the measures and proposals in play, the vital missing ingredient so far has been them. Do you remember when Jeff Bezos, rather than doing something quotidian and loserish like funding public education by ensuring Amazon pays the same tax rate as regular Americans, decided instead to reinvent preschools?
Emma Brockes is a Guardian columnist
Continue reading...
Β© Photograph: Reuters

Β© Photograph: Reuters

Β© Photograph: Reuters
Apple has again failed to earn a stay for fee calculations in its ongoing legal fight with Epic Games. Apple's case will be heard by the Supreme Court in the term that begins in October, and Apple asked the U.S. District Court for the Northern District of California to pause proceedings until then, but the court said no [PDF].
U.S. Supreme Court Justice Elena Kagan today granted Apple a one-day stay in its legal fight with Epic Games, giving Apple more time to outline the fees it wants to charge developers for linking out to purchase options on the web.
Apple tried to freeze the entire thing while they appealed to the Supreme Court β and the Supreme Court denied the freeze. But they didnβt deny hearing the case β yet. Thatβs why theyβre pausing the proceedings for now (after Judge Gonzalez Rogers denied the same request), while they weigh Appleβs appeal. But before they do that, theyβre basically likely to decide today β again, it was just a 24-hour delay β whether they should grant a longer stay. Presumably if the court thinks theyβre unlikely to hear Appleβs appeal, they may not grant that longer stay. Or if they think Apple filing their number wonβt harm their business, theyβll let it proceed. But Apple will argue that if the longer stay isnβt granted, it will cause major harm to their business because again, it will effectively end the App Store cut as we know it.
Juli Clover (Engadget, The Verge):
Apple today submitted a court-ordered proposal outlining the commission it believes is reasonable to collect from U.S. apps that link to purchase options outside of the App Store.
Apple is asking for half of its commission on standard apps, so apps that would pay 30 percent for an in-app purchase would pay 15 percent when linking to a web purchase option. Small Business Program participants that would normally pay 15 percent would pay 5 percent.
[β¦]
The appeals court suggested the commission could be limited to the direct costs of facilitating link-outs, and under that approach, the fee would be zero. Apple says a zero commission would not reflect the value that it provides developers, and its suggested commission gives it fair compensation for the App Store platform.
[β¦]
The district court will now evaluate Appleβs fee proposal and hear a response from Epic Games , and Apple will need to implement the fee the court sets.
Unlike cost-only based commissions, Appleβs revenue-based commissions incentivize continued investment. Apple charges developers a $99 annual fee for the Apple Developer Program. May 17, 2021 Trial Tr. at 2762:21β2763:13. This modest feeβdesigned to prevent fraud and expressly not intended to compensate Apple for the use of its IP-protected tools, technologies, and services (id.)βallows developers to build apps using Appleβs offerings and deliver experiences to iOS and iPadOS users worldwide.
The annual developer fee is nominal. Apple relies on percentage-based commissions to recoup and profit from its investments. See id. ΒΆΒΆ 87β93. Apple is incentivized to invest in IP- protected tools, technologies, and services that generate revenue for developers (and benefit users).
[β¦]
Dr. Carlton explains that βreduc[ing] Appleβs incentive to invest and provide the technology and services that benefit users and developersβ would harm users and developers, as well as Apple.
I like the part where Appleβs expert argues that its normal commission rates are so high that it would still be profitable for developers to pay the proposed linking commissions on top of what they would pay to Stripe or Paddle. In other words, paying Apple for βIPβ almost twice what it admits the other companies charge for βfull-service, turnkey payment processing.β
If the point [of the $99] is just to prevent fraud, why do we need to keep paying $99 yearly FOREVER? Is 10 years not enough to prove Iβm not a fraud?!?
If the fee doesnβt help pay for Apple IP, then itβs even more blatantly unfair that a minority of apps have to pay for ALL apps to access Apple IP. Free apps, no matter how big or how much $ they make via ads, get access to Apple IP from OUR REVENUE CUT, and not even their $99 counts.
Thatβs what that enormous hardware margin from customers is already supposed to be paying for β Apple IP! In the early 00βs, I gladly paid the βApple taxβ (PowerBook G4) to get access to the Mac OS X software/ecosystem, including all the Unix and dev tools. Iβm not sure why anyone thinks that double-dipping is fine on all the non-Mac platforms, App Store or not.
Jeff Johnson (2):
Schillerβs [previous] testimony about the previous program is extremely misleading, because the new program began in 2008 at the same time as the App Store, so there was no previous iOS developer program, and Mac Developer ID did not begin until 2012, so Apple Developer Program membership was not actually required to distribute Mac apps!
Fourth, it appears that Steve Jobs was wrong: the $99 fee didnβt prevent developers from flooding the App Store with a lot of junk.
I want to quote another remarkable passage from Schillerβs testimony, again with questions from Appleβs own lawyer.
Q. And Mr. Jobs says, βAnd also just to make it a little clearer, we donβt intend to make money off the App Store. I mean, we donβt make a lot of money off iTunes, and the split with the music companies is about the same, so in the case of the iTunes Music Store, we give all the money to the content owners, and we are basically giving all the money to the developers here. And if that 30 percent of it pays for running the store, well, that will be great, but we just want to create a very efficient channel for these developers to reach every single iPhone user.β Is that a statement that Mr. Jobs made back in March 2008?
A. He did.
[β¦]
I wonβt quote the following passage in which Schiller testifies about his internal email suggesting that Apple limit itself to $1 billion per year in profit from the App Store, hand-waving away the suggestion as merely βspurring conversation.β Of course the email also seems to contradict Schillerβs (absurd) testimony that Apple does not specifically calculate profit from the App Store, only company-wide profit. Appleβs public financial statements also appear to contradict Schillerβs claims.
Previously:
Update (2026-08-20): Marcus Mendes:
On the same day, Apple submitted another motion, asking Judge Gonzalez Rogers to order the parties to attend a settlement conference.
[β¦]
Epic has now responded to Appleβs motion, stating that although the company βhas been, and remains today, willing to entertain any direct approach from Apple with a serious settlement proposal that would introduce competition and benefit all developers,β it βdoes not believe the prospects of such settlement would be meaningfully advanced through referral to a settlement conference at this juncture.β
Update (2026-09-03): Marcus Mendes:
In addition to the proposal itself, Apple submitted supporting expert reports, alongside a request to seal portions of those filings containing financial data, link-out adoption estimates, developer survey results, and other information Apple considers commercially sensitive.
Epic has now filed an opposition to Appleβs request, arguing βApple again seeks to conceal information from the public and unnecessarily hamper proceedings.β
On August 8, 1997, Steve Jobs introduced the world to the iconic slogan, "Think different." It became Apple's most famous catchphrase.
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On August 7, 2006, Apple launched the first Mac Pro, a high-end desktop that completed the transition to Intel processors from PowerPC chips.
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On August 6, 1997, Steve Jobs revealed a $150 million Microsoft investment in Apple. The controversial cash infusion saved Cupertino.
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As Tim Cook hands the reins to hardware engineering chief John Ternus in September 2026, the company faces its biggest leadership transition in 15 years. While Cookβs tenure delivered massive revenue growth and operational excellence, many former employees and analysts say Apple has lost the product-first, risk-taking design culture that defined the Jobs years. Fortune explores whether Ternus can shift the company from steady iteration back to true innovation.
Sebastian Herrera for Fortune:
β
Matthew Rogers remembers Appleβs scrappy days when, as an engineer fresh out of college, he could debate ideas directly with Steve Jobsβ¦ βI was 23, 24 years old, and I interacted with Steve Jobs. Thatβs crazy, right? But thatβs the organization he ran,β Rogers told Fortune from his Silicon Valley office (he now runs food-recycling startup Mill).
Back then, Appleβs hierarchy was much flatter. What made Apple special, he said, is that Jobs surrounded himself with consumer-minded product leaders who were expected to argue. The mandate was to build βthe best thing out thereβ and take real risks. Some of Appleβs most iconic products came out of a skunkworks team across the street from the main office.
That much-mythologized era continues to shape β and perhaps burden β Apple as it navigates its biggest leadership transition in 15 years. Somewhere along the way, Apple lost a part of its design and product magic, Rogers and several former design and hardware employees, investors, and analysts said. The September handoff from Tim Cook to incoming chief executive John Ternus, who currently leads hardware engineering, has Rogers and other longtime Apple watchers wondering: Can the company reclaim its product-first soul?
Rogers, who also cocreated smart home company Nest with former Apple executive Tony Fadell, said Ternus now faces a defining test. βIβll put it this way,β he said. βHe has a tall task, but a big opportunity.β
β
MacDailyNews Take: As we posted on X just yesterday:
Under Tim Cook, Apple systematically strayed from Steve Jobsβ core vision. Product Design, the very soul of the company Jobs rebuilt, was demoted, sidelined, and subordinated to operations, supply-chain efficiency, and services revenue. The result? Fifteen long years of polished, but profoundly boring iteration: thinner bezels, faster chips, incremental camera bumps, and endless βProβ variants that rarely moved the industry forward the way the original iPhone, iPad, or even the aluminum unibody MacBooks once did.
Jobs put Design at the absolute top of the food chain. Jony Iveβs group wasnβt a service department; it was the engine. Cook flipped the hierarchy. Hardware engineering, operations, and finance called the shots (poorly; witness Luca Maestri famously rejecting calls to invest in AI early on which is why heβs now sidelined). Design became reactive instead of directive. The Vision Pro launched as an impressive, but overpriced, underbaked curiosity. After billions spent, the Apple Car evaporated. True category-defining leaps simply did not happen.
Now comes John Ternus, a product person, a hardware guy who has spent his career shipping actual devices rather than optimizing margins. Early signals are encouraging: bringing trusted hardware lieutenants back into the fold and already embedding himself with the industrial design group. That is exactly the right instinct.
If Ternus moves quickly to restore Design to its rightful place at the apex of Appleβs decision-making, the company might finally escape the long, comfortable, lucrative mediocrity of the Cook era. Apple doesnβt need another fifteen years of safer, prettier, or just different iterations. It needs the return of products that make people stop, stare, and rethink what a computer in their pocket, on their wrist, or on their face can be.
The hardware engineer is about to become CEO. The question is whether he has the will β and the authority with Cook looming as Executive Chairman β to put Design back on top where Jobs left it. The next few years will tell us if Apple can innovate againβ¦ or if the iteration treadmill simply continues under a new CEO.
Fingers crossed!
β
Please help support MacDailyNews β and enjoy subscriber-only articles, comments, chat, and more β by subscribing to our Substack: macdailynews.substack.com. Thank you!
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The post Can new CEO John Ternus bring back Appleβs design mojo? appeared first on MacDailyNews.
On August 5, 1997, Apple got into a standoff with Power Computing, marking the beginning of the end of the Mac clone era.
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On August 4, 2008, Apple CEO Steve Jobs sent an email to staffers addressing the massive mistakes made with the disastrous MobileMe launch.
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On August 3, 2009, Google CEO Eric Schmidt resigned from the Apple board of directors amid increasing competition between the two companies.
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On July 30, 1979, Apple engineers began work on the Lisa, the first computer in company history to come with a graphical interface and mouse.
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On July 27, 1955, Joanna Hoffman, a marketing executive who will become Steve Jobs' first right-hand woman,Β was born in Poland.
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On July 24, 2006, the world got its first glimpse of Apple's new wireless Mighty Mouse due to an FCC filing. It became an instant winner.
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Siri Wolfram Alpha integration helped create one of the defining moments in the early history of consumer artificial intelligence. When Apple introduced Siri with iPhone 4S in October 2011, users were not merely given another form of voice control. They could ask a spoken question and receive a calculated answer rather than a page of search results.
Questions involving mathematics, measurements, dates, nutrition, astronomy and factual comparisons could be routed to Wolfram Alpha, a computational knowledge engine launched in 2009. Siri handled the conversation, while Wolfram Alpha supplied structured information and calculations behind many of the responses.
The experience could feel remarkably advanced for its time. Asking how many days remained before a holiday, comparing the populations of two cities or converting miles into kilometers no longer required opening Safari, entering a query and selecting a website.
That direct path from natural language to a useful answer established an expectation that continues shaping AI products today.
Siri did not begin inside Apple.
Its technological roots extend to research conducted at SRI International, including work associated with the DARPA-funded CALO project. The objective was to develop systems capable of learning, organizing information and helping people complete everyday tasks.
SRI later spun the technology into Siri Inc., founded by a team including Dag Kittlaus, Adam Cheyer and Tom Gruber. The company released a standalone Siri app for iPhone in early 2010.
The original product was designed around actions rather than ordinary web search. A user could ask for a restaurant reservation, request a taxi, check entertainment listings or search for local services. Siri attempted to understand the intent and connect the request with an appropriate online provider.
This approach was ambitious because the assistant needed to coordinate several different systems. Speech had to be converted into text, the request had to be interpreted, context had to be considered and an external service had to return something useful.
Apple acquired Siri in April 2010. Steve Jobs had personally recognized the potential of moving beyond a collection of apps toward a conversational layer capable of reaching them on behalf of the user.
When the assistant returned as an integrated feature of iPhone 4S, Apple had narrowed some aspects of the original startup vision while making the technology accessible to a much larger audience.
Siri could send messages, create reminders, place calls, manage calendar events, check weather conditions and answer questions. Apple initially labeled the feature as a beta, an unusual decision for a prominent part of a new iPhone launch.
The beta label acknowledged that natural-language interaction remained unpredictable. Accents, ambiguous phrasing, network conditions and external data providers could all influence whether a request succeeded.

Siri Wolfram Alpha became especially memorable because it showed the difference between retrieving information and computing an answer.
A conventional search engine could locate pages containing a formula. Wolfram Alpha could apply that formula to the values supplied by the user. It could interpret units, compare quantities, calculate probabilities and organize factual data into a structured response.
That distinction allowed Siri to appear more knowledgeable than a voice interface simply reading search results aloud.
A request such as βWhat is 15% of $86?β could return the calculation directly. A question about the distance between planets could produce a value without requiring the user to inspect several websites. Wolfram Alpha could also answer unusually specific requests, including information about aircraft flying overhead when the necessary location and aviation data were available.
The system was not a large language model. It did not generate open-ended prose in the way current AI assistants do. Wolfram Alpha relied on curated data, symbolic computation, algorithms and formal representations of knowledge.
That structure provided an advantage that remains relevant: many answers could be calculated and traced through defined information rather than improvised statistically.
Early Siri combined several specialized capabilities instead of depending on one system to do everything. One provider might supply restaurant information, another could handle maps and Wolfram Alpha could process computational questions.
The assistant acted as the conversational coordinator.
This architecture made Siri seem like one intelligence even though the response could come from a network of separate services. Modern AI platforms have returned to a similar idea through tools, agents and external data connections. A language model may manage the conversation while calling a calculator, calendar, search engine or business system when a task requires reliable external action.
Siri demonstrated that model on a consumer smartphone more than a decade earlier.
The Wolfram Alpha partnership influenced how people began judging digital assistants.
Before Siri, voice features on phones were commonly associated with rigid commands such as calling a contact or selecting music. Siri invited users to speak more naturally and attempt questions that would previously have been typed into a browser.
The results were inconsistent, but successful interactions changed perceptions immediately. The iPhone appeared capable of understanding intent, reaching into a knowledge system and returning a concise answer through one conversational interface.
That apparent simplicity concealed substantial infrastructure. Speech recognition, language interpretation, location, personal context and external databases all had to work together quickly enough to preserve the feeling of a conversation.
Wolfram Alpha also gave Apple access to expertise that would have taken years to reproduce internally. Stephen Wolfram had spent decades building Mathematica and computational systems before launching the public knowledge engine.
Following the Siri announcement, Wolfram described the integration as a characteristically direct Steve Jobs decision: users wanted access to knowledge and actions without unnecessary intermediate steps.
That idea became more influential than any individual answer Siri provided.
The assistant did not need to show how many services had participated. It needed to understand the request and return the result.
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The first version of Siri could feel futuristic one moment and frustrating the next.
Some questions reached Wolfram Alpha correctly, while similar wording could trigger a web search or an unrelated response. Siri occasionally struggled to determine whether the user wanted a calculation, a local result or an action inside the phone.
Wolfram Alpha responses were also better suited to some subjects than others. Mathematical and scientific questions matched its computational structure, while casual conversation, current events and subjective requests required different sources.
Network dependence created another weakness. Early Siri processing relied heavily on remote servers, so delays or outages could make a basic request fail even when the iPhone itself was functioning normally.
Those limitations foreshadowed the central challenge surrounding modern assistants. A convincing interface encourages people to ask almost anything, but no single technical system performs equally well across every type of request.
Current generative AI can produce more natural language and handle a wider range of topics. It can also create confident errors when factual grounding is weak. The computational approach represented by Wolfram Alpha remains valuable precisely because some questions require verified data and exact calculation rather than fluent speculation.
The story behind the first Siri steps is therefore not only about an old iPhone feature. It shows that a powerful assistant needs more than a conversational personality. It requires access to dependable tools, structured knowledge and the ability to recognize when another system should provide the answer.
Siri Wolfram Alpha offered that lesson in 2011, long before AI assistants became capable of writing essays, interpreting screens and acting across apps.
The post Siri Wolfram Alpha Defined the First AI Assistant appeared first on AppleMagazine.
On July 21, 1999, Apple debuted the iBook, a colorful laptop that resembled the iMac G3 and helped introduce the world to Wi-Fi.
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