❌

Normal view

Apple Park: Designed to Isolate

21 July 2026 at 21:29

Malcolm Crawford (Mastodon):

The open-plan floors make it hard to concentrate. The building is so large that getting from one meeting to the next eats real time out of the day. It’s common for people to run meetings with colleagues over Webex β€” colleagues on the same campus, sometimes no more than two hundred yards away.

Ironically, Apple Park replaced a campus that did far better on the same measure without ever trying to. Infinite Loop produced far more of the accidental, cross-team contact Apple Park was explicitly built to create. Working out why starts with what Infinite Loop got right by accident. It continues with what the research on office proximity says about why that kind of thing happens at all. And it ends with what Apple Park could become instead β€” including a version of the fix Apple already trusts enough to run for a hundred people a year.

[…]

There’s no obvious focal point for the whole site β€” most sections have their own sitting area and their own coffee bar, but nothing plays the role CaffΓ¨ Macs and the IL1 coffee bar played together at Infinite Loop. CaffΓ¨ Macs at Apple Park seats a thousand people and feels built for throughput, not conversation. Everything is organised per-segment rather than around a shared centre, which is convenient for the people in that segment and useless for the discovery-by-accident that made the old campus work.

[…]

By multiple accounts from people who were there during design and construction, the site was flagged as under-provisioned for meetings and conferences before it even opened.

Via Jason Anthony Guy:

Apple Park is a beautiful structure, but is not terribly conducive to focused or collaborative work. Even as an occasional visitor I found it overwhelming. Employees sit shoulder to shoulder, voices bounce off and bleed through glass walls, and privacy is a virtual impossibility. My friends and colleagues who worked there regularly found it difficult to be productive.

I worked in Infinite Loop (Building 3, 2nd floor) for thirteen years (right below Developer Publications, where Malcolm spent a good portion of his Apple career). I loved IL because its design made serendipitous encounters easy. Whether it was sitting outside Caffè Macs or in the IL 1 Atrium, I would inevitably bump into someone and have a conversation that furthered an in-flight project, sparked something new, or simply reinforced the social ties that bind colleagues.

It helped that at that time, Apple had perhaps 10,000 employees, most of whom were in or near IL. After iPhone came about and IL started getting locked down, much of the natural collaboration dissipated, disappearing behind badged doors and disclosures.

Ken McLeod:

IL provided a place to focus on your work[1], as well as seating spaces that are out of the flow of traffic where you can have an informal meeting[2]. At AP, every collaborative space is effectively in the middle of a hallway. That turns out to be enormously distracting, both to you and to those people trying to work in the glass bullpen right next to it.

[1] before all cubicles and offices became multi-person shared spaces

[2] before all those spaces were filled in with more offices

Helge Heß:

β€œThe IL1 atrium really was the crossroads of the company in those days” I really don’t think that this is true literally by any means. Assuming β€œthose days” overlap with the time I’ve been there (pre Park). The XFs in IL have been extremely scarce. IL was way too small and overloaded, I’d actually say it was very similar to Apple Park. No one really wanted to work there in those tiny offices with multiple people πŸ€·β€β™€οΈ

Steve Hayman:

I loved the IL1 atrium. I’d sit there and hope that someone like MMalc would wander by, and they often did. It was a real destination for field people who didn’t get to visit the mothership very often. I miss that. AP had nothing like it.

Eric Schwarz:

I think of my days in collegeβ€”most dorms residence halls were not air conditioned, so at the end of August, you had to open your window (often to place a box fan) and door to create some airflow. People walking through the building would meet by chance. Newer buildings tended to be less lively and more like a hotelβ€”all the doors closed and rarely much activity. Through renovations, most of the buildings have had air conditioning added, dropping those interactions over the years.

Previously:

Update (2026-07-22): Dr. Drang:

As you may know, the Lumon Industries building that Mark, Helly, Irving, and Dylan work in is a former Bell Labs facility in Holmdel, New Jersey. I first learned about the building several years ago, when I read Jon Gertner’s excellent history of The Labs, The Idea Factory. It’s a distinctive place designed by Eero Saarinen in the early 60s.

Bell Labs was known for the fruitful collaboration of its researchers, often started through chance meetings in the hallways of other Bell Labs facilities. The new Holmdel building was supposed to further that sort of teamwork, but things didn’t work out as planned.

macintog:

I worked in IL1 for over a decade. The day I saw the open-plan spaceship, I knew I would never set foot inside. There are more rewarding ways to work in a barn.

Apple Financial Statements: Products vs. Services

21 July 2026 at 21:27

John Gruber (Mastodon, 2):

Some of [Cook’s letter] remains true, but has lost some truthiness — and truthiness matters. But some of it is no longer true, period. It’s no longer just β€œone small part” of Apple’s business that serves advertisers. Here in 2026, search results in the App Store not only show paid ads — frequently for casinos — but the search results are visually dominated by paid ads now that Apple has added a second ad to results. Apple News+ is a paid subscription that offers a genuinely great value for the number of paywalled publishers whose content it includes, but articles on the News app tend to include the weirdest AI-generated ads on the Internet. (How many young blond women am I supposed to believe need hearing aids?) And — at this writing, still β€œcoming soon” — Apple is launching ads on Apple Maps. Apple Maps remains free of charge to use, so according to Tim Cook, we’re not the customer. We’re the product. Or, if you prefer, our frustration is the product.

[…]

The ratio of ads to organic results in App Store search — especially when measured in screen area — is clearly not aligned with Cook’s 2014 statement that β€œOur software and services are designed to make our devices better. Plain and simple.” Obviously not. App Store search today is designed primarily to generate more revenue for Apple. That’s not criminal, but it’s a change.

[…]

What gave Tim Cook’s privacy letter heft in 2014 wasn’t just the clarity of its plain language, but the fact that you didn’t have to take his word for it that the ads Apple showed you respected your privacy, because Apple didn’t show you ads in 2014. Apple today can’t say that.

[…]

John Ternus should return Apple’s privacy policy to its 2014 clarity. The trust Apple would earn from such a move would far out-value whatever revenue these ads pad to their already hefty and ever-increasing quarterly Services numbers.

I wish that were the case, but I fear this is kind of a Hotelling’s Law situation, where Apple can get most of the benefit by being just slightly better on this axis. Where else do its customers have to go?

Jeff Johnson (Mastodon):

In the second fiscal quarter of 2018, services generated $9 billion in revenue (net sales), whereas in Q2 2026, that amount had grown to $31 billion! In this blog post, I want to focus on understanding the relative financial importance of products and services for Apple.

[…]

In 2025, services were 42% of Apple gross margin. How does 26% of net sales become 42% of gross margin? The explanation is that services have a much lower cost of sales. The products gross margin was 37% of products net sales, while the services gross margin was an astonishing 75% of services net sales. In other words, Apple services are almost pure profit!

Does this 75% account for TV and movie production costs?

With persistent general inflation, consumers do not have unlimited money to spend on Apple products. At least in the near future, it’s reasonable to question how much further room is available for growth in profits from Apple products. To satisfy the demands of investors, Apple executives including CEO-elect John Ternus may be forced to rely even more than before on growth in services, which do not face as much pressure on cost of sales as hardware products.

Previously:

Apple Sues OpenAI Over Trade Secrets

13 July 2026 at 20:02

Sarah Perez (PDF, Hacker News, MacRumors):

The iPhone maker alleges that this misconduct, which it says reveals a pattern of theft from OpenAI employees who previously worked at Apple, was directed by OpenAI’s senior leadership, including Chief Hardware Officer Tang Tan.

The lawsuit, which was filed in the U.S. District Court for the Northern District of California, accuses Tan of using Apple’s confidential project code names during OpenAI’s recruiting process, asking job candidates to bring in Apple hardware components to their interviews, coaching departing Apple employees on how to evade the company’s security procedures, and asking for details about the company’s unannounced products.

Apple’s allegations are detailed and shocking, and it sounds like they have a lot of evidence.

Chance Miller:

The lawsuit names Chang Liu and Tang Tan as two of the defendants. Tang Tan served as VP of product design at Apple, leading iPhone and Apple Watch product design. He departed the company in February 2024 to work with Jony Ive. Chang Liu, meanwhile, worked at Apple for eight years and was a senior system electrical engineer before departing to join OpenAI in January 2026.

Apple’s lawsuit also names OpenAI and io Products as defendants.

OpenAI’s hardware efforts are being led by Jony Ive, Apple’s former chief design officer.

[…]

Ive, Hankey, and Cannon are not personally mentioned anywhere in Apple’s initial filing today.

Emma Roth:

Here are the most surprising claims in Apple’s 41-page filing.

Marcus Mendes (MacRumors):

OpenAI’s Director of Strategic Communications, Drew Pusateri, took to X to comment on the company’s behalf.

In his post, he claims OpenAI has β€œno interest in other companies’ trade secrets,” adding that OpenAI remains β€œfocused on building innovative technology that empowers people everywhere.”

This seems like a weak response, given that Apple says it reported its findings to OpenAI in February and never heard back. Presumably, they’ve already investigated but see the situation as serious enough that they need to say as little as possible.

It’s not clear to me the extent to which Apple believes the behavior was limited to the named defendants. It’s hard to believe that the rest of OpenAI’s leadershipβ€”including Altman and Iveβ€”were unaware, given the scale of their recruiting from Apple. It’s equally hard to believe that they were aware and thought they could get away with it. I guess little from Altman would surprise me at this point. I’d like to believe that Ive wasn’t part of it, but then are we to believe that his former coworkers all kept him in the dark?

Nick Heer:

What is immediately notable about this whole thing is the myriad conflicts of interest. Apple, of course, has a current partnership with OpenAI to power Apple Intelligence features, something repeatedly mentioned on the previous version of its marketing webpage, and conspicuously absent on the current one.

But the history runs far deeper. Among the defendants in the suit is io Products β€” do not blame me for that capitalization choice β€” founded by Jony Ive and acquired by OpenAI last May. Total mentions of β€œIve” in the body of this lawsuit? Zero. Also, one of the investors in Ive’s company was Emerson Collective, founded by Laurene Powell Jobs, and which now has equity in OpenAI. Neither Emerson nor Powell Jobs are defendants.

M.G. Siegler:

It all reads a bit as if Apple has been building up evidence of these allegations for some time and recently got their smoking gun. It’s not just nebulous β€œtrade secrets” either, there are specific mentions down to β€œmetal finishing techniques” that Apple apparently invented and protected.

It also comes a little less than a month after OpenAI was rumored to be threatening Apple with a lawsuit over the perceived failure of their deal to bake ChatGPT into the iPhone. As I wrote at the time, even just that threat was clearly not going to go over well in Cupertino.

John Gruber (Mastodon):

Footnote 13 on p. 15 states:

Apple and OpenAI have a commercial relationship involving the integration of OpenAI’s ChatGPT into Apple Intelligence. The companies have entered into a written agreement governing that integration. That agreement is not at issue here. OpenAI’s acts of trade secret misappropriation alleged herein do not arise from and have no connection to that agreement.

Be that as it may legally speaking, in practical terms it seems untenable for that Apple Intelligence partnership to continue after this.

Jason Snell:

All that bubbling-under-the-surface tension between Apple and OpenAI is now out in the open!

M.G. Siegler:

Namely, while Apple frames OpenAI – or at least its fledgling hardware division – as β€œrotten to its core” (interesting terminology!), they really only have a case against two and maybe three individuals. But they also clearly believe that if this case goes to trial, they will have a case against a lot more.

[…]

The parallels to the Anthony Levandowski situation after he left Google for Uber have been drawn.

[…]

It is interesting that Apple is not suing Yu-Ting β€œAlyssa” Peng, who is named in the suit as a co-conspirator with Liu while she was still employed at Apple, before she also subsequently went to work at OpenAI. Is it possible she’s cooperating or has cooperated with Apple in this investigation?

[…]

Even if these allegations are found to be untrue or embellished, can he reasonably stay at OpenAI now? And perhaps that’s the real outcome Apple is looking for here, as they clearly frame him as the ringleader of the 400-plus people who have come over to OpenAI from Apple.

Hartley Charlton:

OpenAI’s ambitions to build a hardware rival to the iPhone are already running into trouble because of Apple’s trade secret lawsuit, according to Bloomberg’s Mark Gurman, who argues the damage is showing up well before any court ruling.

[…]

The scale of the talent drain is a major part of why this matters to Apple. More than 400 former Apple employees now work at OpenAI, including former Apple design chief Jony Ive, and Gurman says the company poached so heavily from Apple’s iPhone product design group specifically that Apple had to rebuild parts of the team. Apple has responded with bigger retention bonuses and executives personally working to keep engineers from leaving.

Jeff Johnson:

OpenAI stole stuff? I can’t believe it! I thought they were done with stealing after they stole literally everything on the internet.

Colin Cornaby:

I’m sure there’s no problem with sending this company all your source code they pinky swear not to train on.

Steve Troughton-Smith:

I can’t believe this awful company solicited confidential information and stolen trade secrets, hiring from this other company while pretending to partner with them. β€˜Rotten to the core’ indeed

πŸ˜›

He’s referencing Apple doing this to Masimo. And, of course, Steve Jobs himself directed Apple to engage in illegal hiring practices.

Previously:

Update (2026-07-17): See also: Dithering.

Tim Hardwick (FT, Hacker News):

Apple has reportedly sent legal letters to dozens of former Apple employees now working at OpenAI, telling them to preserve potentially relevant documents and communications as it continues to pursue its trade secret lawsuit against the AI company.

Update (2026-08-06): Hartley Charlton (PDF):

OpenAI has asked a federal judge to dismiss Apple’s lawsuit accusing the AI company of stealing trade secrets, calling the allegations β€œmeritless.”

Previously:

Apple Still Designated a Gatekeeper

9 July 2026 at 19:38

Tim Hardwick:

Apple’s challenge against the EU’s designation of its App Stores and iOS platform as β€œgatekeepers” was dismissed by Europe’s top court on Wednesday, reports Reuters.

[…]

The company also disputed the classification of iMessage as a number-independent interpersonal communications service, or NIICS, which would subject the app to EU telecoms rules. But the General Court said Apple’s actions regarding the iMessage service are inadmissible.

William Gallagher:

Back in 2023, Apple acknowledged that it qualified under the then-new definition of being what the EU called a gatekeeper service. But key to that is the size of the operation, and since 2024, Apple has been claiming it runs five smaller App Stores rather than one large one.

[…]

β€œIrrespective of the devices in question,” ruled the judges, β€œthose stores have the same purpose, namely to connect app developers with end users in order to facilitate the distribution of software applications.”

Steve Dent:

Apple disagreed with the decision but didn’t say yet if it would appeal. β€œWe firmly believe the DMA’s mandate goes beyond what is lawful and proportionate, threatening to erode decades of privacy and security protections we’ve built and leaving our users vulnerable to new risks,” an Apple spokesperson said in a statement to multiple outlets. β€œWe will continue advocating for the innovation and privacy our European customers deserve.”

Apple still has two cases pending with EU courts. The first is a challenge to the EU Commission’s decision last year forcing Apple to open iOS to third-party developers, and the second is an appeal against the €500 million fine imposed in April last year for anti-steering violations.

Previously:

Apple Silicon and AI

7 July 2026 at 20:51

Jason Hiner (MacRumors):

In an exclusive conversation with The Deep View ahead of WWDC 2026 in June, Doug Brooks, senior product manager of Apple silicon, discussed how Apple’s long-term investments in neural processing, unified memory, power-efficient computing, and hardware-software integration have positioned its devices for the AI era.

He also explained why Macs have become a favorite platform among AI developers, why Mac minis and Mac Studios are emerging as the preferred AI agent machines, and how Apple sees the future of on-device AI across iPhone, iPad, and Mac.

[…]

β€œWe build a chip knowing exactly what systems it’s going to go into. The chip can influence the system design, and the system design can influence the chip requirements. They’re married together very tightly. I’d actually go a step further and include software in that equation. As we enable new capabilities in the chip, we want to make sure those capabilities are exposed all the way through the software stack so developers can benefit and customers can benefit. Because if those transistors go unused, what’s the point? It’s not about adding something and hoping somebody finds a use for it. We want those capabilities available to solve real problems. I think that’s what allows us to build better systems and ultimately better products.”

It seems like a lot of it is just that developers like macOS.

Previously:

Update (2026-07-10): See also: Hacker News.

Hide My Email Moving to private.icloud.com Domain

2 July 2026 at 20:40

Apple (MacRumors):

Later this summer, Apple will unify the email domains used by Sign in with Apple and iCloud+ Hide My Email under a single, shared domain: private.icloud.com.

New addresses generated for both features will be issued on the new domain.

[…]

Existing addresses on the legacy domains will continue to work and forward mail to users without interruption.

It’s unclear to me what the benefit of this is. Is there a reason to migrate legacy addresses?

Arseniy Shestakov (Hacker News):

This makes it much easier to ban all aliases without affecting non-relay mailboxes on iCloud mail.

This is certainly a big hit for iCloud privacy, since some plausible deniability together with Apple’s backing made banning iCloud aliases costly. But now a lot of services will just refuse to accept these emails, just like what happens with free temporary mailboxes.

John Gruber:

But my retort is that a service that won’t accept these email addresses is one that I probably don’t want to have anything to do with. The only reason not to accept private.icloud.com email addresses is if you want to do something invasive with users’ actual email addresses.

The main problem I have with Hide My Email is that some customers use it and then have no way to look up their purchase info via e-mail because they don’t know which address they used. Of course, I wouldn’t reject such addresses, but I wonder if services will start using the new domain to recognize that Hide My Email is being used and nudge the user to provide a different address.

Previously:

Kids Online Safety Act

30 June 2026 at 20:48

Amanda Silberling (May 2025):

The Kids Online Safety Act (KOSA) has been reintroduced into Congress. If passed into law, this bill could impose some of the most significant legislative changes that the internet has seen in the U.S. since the Children’s Online Privacy Protection Act (COPPA) of 1998.

As it currently stands, KOSA would be able to hold social media platforms legally accountable if it’s proven that these companies aren’t doing enough to protect minors from harm. The bill includes a long list of possible harms, such as eating disorders, sexual exploitation, substance abuse, and suicide. Though it overwhelmingly passed through the Senate last year, the bill was stifled in the House.

[…]

β€œApple is pleased to offer our support for the Kids Online Safety Act (KOSA). Everyone has a part to play in keeping kids safe online, and we believe [this] legislation will have a meaningful impact on children’s online safety,” Timothy Powderly, Apple’s senior director of Government Affairs, said in a statement.

Nick Heer:

The App Store Accountability Act is based on model legislation written by the Digital Childhood Alliance. The lobbying group also publishes marketing pieces, including one (PDF) that calls Apple’s age verification frameworks β€œineffective”. Specifically, it points to the lack of parental consent required β€œfor kids to enter into complex contracts”, with β€œno way to verify that parental consent has been obtained”.

Maya Posch (via ednl):

Since the arrival of so-called β€˜social media’ the central tenet of never giving out your personal information which was front and center during the 1990s and 2000s got quite literally flipped around. Suddenly we had massive corporations practically begging you to give every last scrap of your personal information, every intimate detail of your daily life and with it every last second of your attention span.

[…]

The upshot of this reversal is that instead of a mostly comfortable anonymous experience, suddenly every second that you’re awake has been turned into the equivalent of a schoolyard during recess, the watercooler banter at the office and similar social interactions.

[…]

This raises many questions, such as whether β€˜social media’ and the FOMO it introduces is a legitimate addiction, and whether we shouldn’t make being online more anonymous rather than enforce a rather dystopian β€˜real name’ policy onto the populace.

Joe Mullin (Hacker News):

Within the next week, Congress is preparing to vote on the KIDS Act, a sprawling package of legislation that seeks to control Americans’ web browsing and private messaging. The package includes a revised version of the Kids Online Safety Act, or KOSA, combined with a collection of other internet bills, study bills, reporting requirements, and new regulations. Instead of debating any of these proposals on their merits, lawmakers are attempting to move them all at once under an ultra-expedited process.

[…]

Buried inside the KIDS Act are provisions that will push online services to verify all users’ ages, require government-directed moderation policies for online speech, and even create new rules about private and encrypted communications. While supporters continue to claim this bill protects minors online, its requirements come at the expense of privacy, free expression, and the ability of people of all ages to use the internet without revealing sensitive data.

[…]

Several provisions of the bill create new rules around direct messages, disappearing or β€œephemeral” messages, and AI chat services.

The bill includes language stating that certain KOSA requirements should not be construed to override strong encryption. But the protection is incomplete. The carve-out applies to certain features and messaging controls, but doesn’t apply to KOSA’s separate requirement that platforms β€œaddress” a list of harms to minors.

Previously:

Apple shares hit new all-time closing and intraday highs

17 July 2026 at 21:26

Apple logo

In Nasdaq trading today, shares of Apple Inc. (AAPL) rose $0.48 to $333.74 to hit a new all-time closing high. Apple’s all-time intraday high was also set today at $334.98.

Apple’s 52-week low stands at $201.50.

Today’s trading volume for AAPL shares was 63,196,563 versus Apple’s average trading volume of 54,686,906 shares.

Apple’s PE Ratio currently stands at 40.40.

Apple currently has a market value of $4.902 trillion, making it the world’s second-most valuable company.

The top five U.S. publicly-traded companies, based on market value:

  1. NVIDIA (NVDA) – $4.912T
  2. Apple (AAPL) – $4.902T
  3. Alphabet (GOOGL) – $4.231T
  4. Microsoft (MSFT) – $2.925T
  5. Amazon (AMZN) – $2.659T

Selected companies’ current market values:

β€’ Taiwan Semi (TSM): $2.252T
β€’ Tesla (TSLA): $1.488T
β€’ Meta Platforms (META): $1.695T
β€’ Berkshire Hathaway (BRK-A): $1.087T
β€’ Walmart (WMT): $906.425B
β€’ Advanced Micro Devices (AMD): $909.696B
β€’ Intel (INTC): $552.056B
β€’ Cisco (CSCO): $473.938B
β€’ Netflix (NFLX): $310.883B
β€’ SoftBank (SFTBF): $220.206B
β€’ IBM (IBM): $275.786B
β€’ Dell (DELL): $254.787B
β€’ Disney (DIS): $166.045B
β€’ Sony (SONY): $122.428B
β€’ Adobe (ADBE): $90.177B
β€’ Spotify (SPOT): $98.65B
β€’ Nokia (NOK): $69.447B
β€’ Hewlett-Packard (HPQ): $20.961B
β€’ SiriusXM (SIRI): $9.937B
β€’ BlackBerry (BB): $6.06B
β€’ Sonos (SONO): $1.727B
β€’ Liquidmetal (LQMT): $0.181B
β€’ RealNetworks (RNWK) was delisted from U.S. exchanges on December 21, 2022 and is no longer publicly traded.🍩

Apple all-time high (AAPL) via NASDAQ here.

MacDailyNews Take: To the moon, Alice. To the moon!


Please help support MacDailyNews β€” and enjoy subscriber-only articles, comments, chat, and more β€” by subscribing to our Substack: macdailynews.substack.com. Thank you!

Support MacDailyNews at no extra cost to you by using this link to shop at Amazon.

Like πŸ™‚ or dislike πŸ™ this post below!

The post Apple shares hit new all-time closing and intraday highs appeared first on MacDailyNews.

Apple reclaims title as World’s Most Valuable Company

17 July 2026 at 15:00

Apple logo

Apple has once again become the world’s most valuable publicly traded company, surpassing Nvidia in a notable shift that reflects evolving investor priorities in the artificial intelligence era.

With a market capitalization of approximately $4.88 trillion, Apple edged past Nvidia, which stood at roughly $4.86 trillion following a 3.5% decline in its shares. This marks the first time Apple has reclaimed the top spot since April 2025, highlighting a broader rotation away from pure AI infrastructure plays toward companies with proven ecosystems and more durable revenue streams.

The move underscores growing confidence in Apple’s strategy. While the company was once viewed as lagging in the generative AI race due to more modest spending on foundational models, investors are now rewarding its focus on practical integration, services growth, and hardware upgrades. Apple’s upgraded Siri assistant, rolled out last month, aims to leverage the vast personal data within its privacy-focused iOS ecosystem to deliver more intelligent and personalized experiences.

β€œApple is less exposed to the capital expenditure intensity plaguing some AI leaders and is better positioned to monetize AI through its services, ecosystem lock-in, and recurring hardware cycles,” analysts told Reuters. This re-rating emphasizes earnings stability over speculative upside.

The development arrives as CEO Tim Cook prepares to transition leadership to hardware expert John Ternus in September. It could frame Cook’s tenure positively, showcasing Apple’s ability to adapt and maintain dominance even as the tech landscape shifts.

Nvidia, which briefly became the first company to exceed $5 trillion in valuation last October, remains a powerhouse. Its GPUs continue to fuel the majority of the AI boom. However, today’s reversal signals that market leadership is fluid, with investors broadening their focus beyond chipmakers amid concerns over high AI spending levels.

Apple is not without challenges. Recent price hikes on products to counter rising costs could impact demand in price-sensitive markets. Still, its resilient Services segment and loyal user base provide a strong buffer.

What This Means Moving Forward

β€’Β For Investors: The race between Apple and Nvidia highlights the importance of diversified AI exposure β€” infrastructure (Nvidia) versus application and consumer integration (Apple).

β€’Β Market Implications: Expect continued volatility as sentiment swings between AI capex winners and consumer tech giants.

MacDailyNews Take: Apple’s return to the summit reaffirms its enduring strength in consumer technology. While Nvidia could reclaim the lead quickly if AI enthusiasm reignites, today’s milestone celebrates a company that has repeatedly proven its ability to innovate and lead through cycles. In the AI-driven future, Apple’s blend of hardware, software, and services may prove to be the most valuable combination of all.


β€Ž
Please help support MacDailyNews β€” and enjoy subscriber-only articles, comments, chat, and more β€” by subscribing to our Substack: macdailynews.substack.com. Thank you!

Support MacDailyNews at no extra cost to you by using this link to shop at Amazon.

The post Apple reclaims title as World’s Most Valuable Company appeared first on MacDailyNews.

Apple shares hit new all-time closing and intraday highs

16 July 2026 at 21:18

Stock chart

In Nasdaq trading today, shares of Apple Inc. (AAPL) rose $5.76 to $333.26 to hit a new all-time closing high. Apple’s all-time intraday high was also set today at $334.68.

Apple’s 52-week low stands at $201.50.

Today’s trading volume for AAPL shares was 59,624,981 versus Apple’s average trading volume of 54,664,537 shares.

Apple’s PE Ratio currently stands at 40.40.

Apple currently has a market value of $4.895 trillion, making it the world’s second-most valuable company.

The top five U.S. publicly-traded companies, based on market value:

  1. NVIDIA (NVDA) – $5.023TT
  2. Apple (AAPL) – $4.895T
  3. Alphabet (GOOGL) – $4.325T
  4. Microsoft (MSFT) – $2.980T
  5. Amazon (AMZN) – $2.688T

Selected companies’ current market values:

β€’ Taiwan Semi (TSM): $2.109T
β€’ Meta Platforms (META): $1.683T
β€’ Tesla (TSLA): $1.469T
β€’ Berkshire Hathaway (BRK-A): $1.055T
β€’ Walmart (WMT): $913.508B
β€’ Advanced Micro Devices (AMD): $816.833B
β€’ Dell (DELL): $253.543B
β€’ Intel (INTC): $487.421B
β€’ Cisco (CSCO): $431.883B
β€’ Netflix (NFLX): $313.073B
β€’ SoftBank (SFTBF): $223.341B
β€’ IBM (IBM): $206.051B
β€’ Disney (DIS): $173.009B
β€’ Sony (SONY): $124.819B
β€’ Spotify (SPOT): $98.404B
β€’ Adobe (ADBE): $93.544B
β€’ Nokia (NOK): $57.897B
β€’ Hewlett-Packard (HPQ): $22.077B
β€’ SiriusXM (SIRI): $10.54B
β€’ BlackBerry (BB): $5.357B
β€’ Sonos (SONO): $1.679B
β€’ Liquidmetal (LQMT): $0.135B
β€’ RealNetworks (RNWK) was delisted from U.S. exchanges on December 21, 2022 and is no longer publicly traded.🍩

Apple all-time high (AAPL) via NASDAQ here.

MacDailyNews Take: Onward amd upward, Cupertino soldiers!


Please help support MacDailyNews β€” and enjoy subscriber-only articles, comments, chat, and more β€” by subscribing to our Substack: macdailynews.substack.com. Thank you!

Support MacDailyNews at no extra cost to you by using this link to shop at Amazon.

Like πŸ™‚ or dislike πŸ™ this post below!

The post Apple shares hit new all-time closing and intraday highs appeared first on MacDailyNews.

Apple shares hit new all-time closing and intraday highs

15 July 2026 at 21:17

Apple logo

In Nasdaq trading today, shares of Apple Inc. (AAPL) rose $12.64 to $327.50 to hit a new all-time closing high. Apple’s all-time intraday high was also set today at $328.72.

Apple’s 52-week low stands at $201.50.

Today’s trading volume for AAPL shares was 58,741,821 versus Apple’s average trading volume of 54,375,570 shares.

Apple’s PE Ratio currently stands at 39.70.

Apple currently has a market value of $4.810 trillion, making it the world’s second-most valuable company.

The top five U.S. publicly-traded companies, based on market value:

  1. NVIDIA (NVDA) – $5.147T
  2. Apple (AAPL) – $4.810T
  3. Alphabet (GOOGL) – $4.526T
  4. Microsoft (MSFT) – $2.939T
  5. Amazon (AMZN) – $2.743T

Selected companies’ current market values:

β€’ Taiwan Semi (TSM): $2.195T
β€’ Meta Platforms (META): $1.667T
β€’ Tesla (TSLA): $1.483T
β€’ Berkshire Hathaway (BRK-A): $1.073T
β€’ Walmart (WMT): $913.03B
β€’ Advanced Micro Devices (AMD): $871.377B
β€’ Intel (INTC): $518.281B
β€’ Cisco (CSCO): $469.977B
β€’ IBM (IBM): $273.502B
β€’ Dell (DELL): $275.78B
β€’ Netflix (NFLX): $310.925B
β€’ SoftBank (SFTBF): $218.098B
β€’ Disney (DIS): $166.688B
β€’ Sony (SONY): $122.34B
β€’ Spotify (SPOT): $99.839B
β€’ Adobe (ADBE): $91.669B
β€’ Nokia (NOK): $65.958B
β€’ Hewlett-Packard (HPQ): $22.653B
β€’ SiriusXM (SIRI): $10.487B
β€’ BlackBerry (BB): $6.286B
β€’ Sonos (SONO): ~$1.98B
β€’ Liquidmetal (LQMT): ~$0.135B
β€’ RealNetworks (RNWK) was delisted from U.S. exchanges on December 21, 2022 and is no longer publicly traded.🍩

Apple all-time high (AAPL) via NASDAQ here.

MacDailyNews Take: Gaudy (yet still woefully undervalued)! To the moon, Alice. To the moon!


Please help support MacDailyNews β€” and enjoy subscriber-only articles, comments, chat, and more β€” by subscribing to our Substack: macdailynews.substack.com. Thank you!

Support MacDailyNews at no extra cost to you by using this link to shop at Amazon.

Like πŸ™‚ or dislike πŸ™ this post below!

The post Apple shares hit new all-time closing and intraday highs appeared first on MacDailyNews.

Apple shares hit new all-time closing and intraday highs

13 July 2026 at 21:32

Apple logo

In Nasdaq trading today, shares of Apple Inc. (AAPL) rose $1.99 to $317.31 to hit a new all-time closing high. Apple’s all-time intraday high was also set today at $323.45.

Apple’s 52-week low stands at $201.50.

Today’s trading volume for AAPL shares was 41,376,714 versus Apple’s average trading volume of 54,682,654 shares.

Apple’s PE Ratio currently stands at 38.42.

Apple currently has a market value of $4.660 trillion, making it the world’s second-most valuable company.

The top five U.S. publicly-traded companies, based on market value:

  1. NVIDIA (NVDA) – $4.930T
  2. Apple (AAPL) – $4.660T
  3. Alphabet (GOOGL) – $4.302T
  4. Microsoft (MSFT) – $2.904T
  5. Amazon (AMZN) – $2.660T

Selected companies’ current market values:

β€’ Taiwan Semi (TSM): $2.195T
β€’ SpaceX (SPCX): $1.833T
β€’ Tesla (TSLA): $1.483T
β€’ Meta Platforms (META): $1.667T
β€’ Berkshire Hathaway (BRK-A): $1.073T
β€’ Walmart (WMT): $913.03B
β€’ Advanced Micro Devices (AMD): $871.377B
β€’ Intel (INTC): $518.281B
β€’ Cisco (CSCO): $469.977B
β€’ Netflix (NFLX): $310.925B
β€’ IBM (IBM): $273.502B
β€’ Dell (DELL): $275.78B
β€’ SoftBank (SFTBF): $218.098B
β€’ Disney (DIS): $166.688B
β€’ Sony (SONY): $122.34B
β€’ Spotify (SPOT): $99.839B
β€’ Adobe (ADBE): $91.669B
β€’ Nokia (NOK): $65.958B
β€’ Hewlett-Packard (HPQ): $22.653B
β€’ SiriusXM (SIRI): $10.487B
β€’ BlackBerry (BB): $6.286B
β€’ Sonos (SONO): ~$1.98B
β€’ Liquidmetal (LQMT): ~$0.135B
β€’ RealNetworks (RNWK) was delisted from U.S. exchanges on December 21, 2022 and is no longer publicly traded.🍩

Apple all-time high (AAPL) via NASDAQ here.

MacDailyNews Take: To the moon, Alice. To the moon!


Please help support MacDailyNews β€” and enjoy subscriber-only articles, comments, chat, and more β€” by subscribing to our Substack: macdailynews.substack.com. Thank you!

Support MacDailyNews at no extra cost to you by using this link to shop at Amazon.

Like πŸ™‚ or dislike πŸ™ this post below!

The post Apple shares hit new all-time closing and intraday highs appeared first on MacDailyNews.

Apple emerges as the ultimate defensive play in an AI-driven market

10 July 2026 at 19:30
Apple Park in Cupertino, California
Apple Park in Cupertino, California

While many Big Tech peers chase high-risk AI growth, Apple stands out for its stability and resilience. The company is projected to grow free cash flow in 2026 β€” a rarity among its counterparts β€” positioning its stock as a defensive haven traditionally reserved for consumer staples, utilities, and healthcare names.

Nate Wolf for Barron’s:
β€Ž

β€œNo one admits they like or want to buy more AAPL,” Mizuho Securities analyst Jordan Klein wrote Friday. β€œBut I get why more folks [are] looking at AAPL as a hedge or long idea.”

β€œAnalysts estimate Meta Platforms, Oracle, and Amazon will have negative free cash flow in 2026 because of their AI investments. Meanwhile, Apple is expected to produce $143 billion in free cash flow, up from $109 billion last year, per FactSet. Its capital expenditures will likely decline in 2026.

β€œ[Apple] has definitely been out of favor, but carries a lot less direct near-term execution risk,” Klein wrote.”

But Apple is one of the few high-profile tech names that isn’t a primary consumer or supplier of AI compute, and that differentiation has value… If Apple’s share price is any indication, plenty of investors want to keep at least some money away from the AI trade.

β€Ž
MacDailyNews Take: As we wrote back on February 18 when Apple shares closed at $264.11 ($50 per share ago):

Just wait until Apple begins to release Apple Intelligence features underpinned with β€” but privacy-protected from β€” Google Gemini and things like Siri begin to actually work as well as, or even better than, people expect them to work in 2026. The sky’s the limit for Apple stock!


β€Ž
Please help support MacDailyNews β€” and enjoy subscriber-only articles, comments, chat, and more β€” by subscribing to our Substack: macdailynews.substack.com. Thank you!

Support MacDailyNews at no extra cost to you by using this link to shop at Amazon.

The post Apple emerges as the ultimate defensive play in an AI-driven market appeared first on MacDailyNews.

WhatsApp Now Lets iPhone Users Switch Mic Modes During Calls

17 July 2026 at 14:10

If you frequently use WhatsApp for voice and video calls, dealing with loud background noise is about to get much easier. A new software update is bringing system-level microphone controls directly into the active call screen. Instead of forcing you to swipe away from your conversation to find the right audio settings, the app now […]

The post WhatsApp Now Lets iPhone Users Switch Mic Modes During Calls appeared first on The Mac Observer.

Apple Continues To See Steady Flow Of Android Switchers In 2026

17 July 2026 at 14:03

Getting people to switch their phone setup remains a top goal for Apple. According to new research from Consumer Intelligence Research Partners, a solid chunk of buyers are still making the leap from rival devices. The firm looked closely at people who bought a new iPhone in the US during the first few months of […]

The post Apple Continues To See Steady Flow Of Android Switchers In 2026 appeared first on The Mac Observer.

The EU Orders Google to Give Rival AI Apps Equal Android Access

17 July 2026 at 14:03

The European Commission just told Google to stop giving its own artificial intelligence assistant special treatment on smartphones. Regulators declared that the company must give competing software the same system permissions currently used by Gemini. This order falls under the Digital Markets Act, forcing the tech giant to open up deep phone controls that were […]

The post The EU Orders Google to Give Rival AI Apps Equal Android Access appeared first on The Mac Observer.

TSMC Plans Up To 12 Arizona Chip Factories, But You Should Be Skeptical

17 July 2026 at 13:58

The chipmaker TSMC recently made a major announcement regarding its manufacturing efforts in the United States. While the company originally planned to build eight plants in Arizona, a new wave of investment might push that number up to 12. This expansion could mean more chips for Apple devices will be made domestically, but there are […]

The post TSMC Plans Up To 12 Arizona Chip Factories, But You Should Be Skeptical appeared first on The Mac Observer.

Widow’s Bay Leads U.S. Emmy Nominees In Streaming Popularity

17 July 2026 at 11:50

The horror comedy show Widow’s Bay is officially the most popular Emmy-nominated series among American streaming audiences right now. The Apple show easily claimed the top spot in viewer interest during this awards season. According to recent streaming data, it completely outpaced other heavily nominated shows in pure viewer engagement. It achieved this high rank […]

The post Widow’s Bay Leads U.S. Emmy Nominees In Streaming Popularity appeared first on The Mac Observer.

OpenAI Is Selling $230 Codex Micro Hardware Product With Work Louder

17 July 2026 at 11:47

OpenAI recently teamed up with Work Louder to release a physical tool for developers. Reports show OpenAI is selling $230 Codex Micro hardware product units on its website now. The keyboard brings your digital agent workspace straight to your desk. It helps users manage active chats and keep track of tasks through live lighting feedback. […]

The post OpenAI Is Selling $230 Codex Micro Hardware Product With Work Louder appeared first on The Mac Observer.

Suno App Now Lets You Generate AI Songs Directly in iMessage

16 July 2026 at 17:51

If you have an iPhone, the AI music maker Suno just updated its software to make it much easier to share custom tracks with your friends. With a recent software update, Suno now lets iPhone users generate songs directly in iMessage without ever having to leave the chat window. You can easily turn your everyday […]

The post Suno App Now Lets You Generate AI Songs Directly in iMessage appeared first on The Mac Observer.

❌