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ASUS’s Ally X20 is selling out across the board β€” here’s why it matters

It was just a few days ago that I was unboxing the new ASUS ROG XBOX Ally X20, which went on sale just five days ago on October 15th, and now both the handheld ($1,299) and the $2,499 bundle (handheld + XREAL glasses, dBrand skin) are sold out at both Best Buy and ASUS.com.

Indeed, I'm not even saying they sold out today, but rather that today was the first day I checked to see if there was any inventory left. Going by a Reddit thread, it appears it sold out sometime yesterday or Sunday.

That's a very impressive metric, when you consider the pricing here. The current ROG XBOX Ally X is available for $999, while this refreshed model (which is better in every way) is $300 more. And the $2,500 bundle is also no joke, especially for what many would consider a secondary gaming PC.

Sure, we can attribute this to limited production and a finite inventory on hand, but it’s worth noting that preorders began almost two months ago on August 25th, giving ASUS ample time to prepare for demand.

And we know there was demand. Looking at our internal numbers for click-throughs, we saw back in August an unusually high amount of interest in the ROG XBOX Ally X20, more than you might expect from the most expensive ROG Ally to date.

A lot of this goes back to what I've been saying for years: Gaming is one of the few price-proof areas in tech, practically insulated from the harsh economic realities that many people are facing, on top of the overall higher prices attributed to AI-driven demand for RAM and NAND (storage).

Direct front view of the translucent black ROG Xbox Ally X20 handheld gaming device displaying

ASUS
ROG Xbox Ally X20

A refined celebration of ASUS’s gaming legacy, the Allyβ€―X20 Anniversary Edition pairs its upgraded Ryzenβ€―AIβ€―Z2β€―Extreme chip with a vibrant 7.4‑inch OLED HDR display and a boosted 80β€―Wh battery. It’s a sleeker, more efficient Windows gaming handheld built to mark the milestone with sharper visuals, quieter thermals, and longer play sessions.

Whether a recession, a pandemic, a RAM shortage, or a crypto mining craze (remember that?), gamers are almost always willing to fork over big bucks to have the latest gear. It's one reason that, despite some of the doom-and-gloom over PC sales in the last decade, gaming PCs grew year-over-year consistently.

To wit, the MSI Claw 8 EX AI+ has an MSRP of $1,799, and still sold out within days, resulting in resellers on eBay pushing $800 over retail. And people were absolutely buying those, too, as I wrote back in August. That device is still sold out at Best Buy, which raises all sorts of questions about how tight production is on it.

What's the big deal, anyway?

Front view of the ROG Ally X20 handheld resting on a desk dock, showing the Xbox dashboard game tiles and illuminated green joystick rings.

Front view of the ROG Ally X20 handheld, which is in very high demand. (Image credit: Daniel Rubino)

If you haven't followed this story closely, you'd be forgiven for thinking this is just a simple refresh of last year's XBOX Ally X, albeit with an OLED panel replacing the IPS.

That ... would be way oversimplifying it.

Yes, the same AMD Z2 Extreme and 24GB of RAM are here (albeit slightly faster memory), so overall performance is very much the same, but ASUS basically completely rebuilt this entire device with all new components. In fact, I've been documenting all the changes that I've noticed and collected from talking to ASUS and from past press events.

So, here's what's actually new:

  • Larger 7.4-inch OLED panel (up from 7.0 IPS)
  • 1,400 nits peak HDR (no HDR before)
  • 600 nits peak SDR (was 500 before)
  • Dolby Vision support
  • Corning Victus + DXC anti-reflection coating
  • Smaller bezels
  • Redesigned airflow channel specifically for cooling the OLED panel
  • Completely redesigned PCB USB4 ports
  • Upgraded fan and heatsink fins for better cooling
  • Hybrid metal dome switches for a more tactile D-pad
  • Transforming D-pad
  • TMR joysticks (Hall-effect style)
  • LEDs increased from 2 to 4 per stick
  • Quieter, more tactile ABXY buttons
  • Realigned shoulder buttons
  • Smoked black translucent housing
  • Rubberized ergonomic grips
  • Upgraded microSD Express slot (up to ~1 GB/s)

And this translates into a major real-world difference in terms of fit and finish, as well as overall enjoyment of the device, which is why so many people are praising the build quality.

While Intel's G3 Extreme trounces AMD in performance, the overall gaming experience on the ROG XBOX Ally X20 is very likely the best of any handheld. Plus, a faster AMD or newer Intel chip would have driven the price up even further (see MSI's $1,800 Claw).

Of course, the one pain point is still ... Windows 11. At least for the out-of-the-box experience (OOBE), but we'll talk about that another time. Once you're set up, the Ally X20 is top-tier.

ROG XBOX Ally X20 is getting great reviews

Angled front view of the translucent black ROG Xbox Ally X20 handheld console with gold joystick rings and screen displaying a 20th anniversary graphic.

(Image credit: ASUS)

It's worth noting that reviews, both professional and from consumers, have been near-universal in their acclaim for the ROG XBOX Ally X20.

Yeah, Best Buy only has 10 reviews posted, but it's a solid 5.0 across the board, with some noting, "This is the single most refined PC handheld ... I’ve tried." and "it might be the best quality handheld device in the market," and "ASUS Definitely hit it out of the park with this one."

Going by more professional reviews, IGN says the OLED takes the machine "to a completely new level" and argues that the extra $300 is "absolutely worth it" if you have the cash. Notebookcheck is similarly effusive, calling the OLED a "game changer" and describing the image quality as "simply stunning."

And one of my favorite YouTube channels, 128KB, dedicated to handheld gaming, also gave high praise (you can see the podcast embed above).

That kind of word of mouth goes a long way, and ASUS seems to have quite a hit on its hands despite the current market circumstances.

Of course, my review is coming out shortly, but spoiler alert: I don't differ much from most of the other conclusions. Sure, "The X20 should have been the original Ally X last year" is a common theme, but OLED displays this small with variable refresh were hard to come by in 2025, so ASUS went with what it could mass-produce at the time.

The Ally X20 selling out across every configuration shows just how aggressively ASUS has captured the handheld gaming PC conversation. This launch isn’t a blip or a lucky surge; it’s a clear sign that ASUS understands what Windows handheld buyers want and is willing to push the category forward faster than anyone else.

When a premium bundle disappears instantly, it tells you the audience is hungry, confident, and ready to invest in hardware that feels genuinely next‑gen. ASUS, in my opinion (and others'), set a new bar, and the rest of the industry now has to decide whether it can keep up with the pace ASUS just established.

Now, just give me that AMD FSR 4.1 update!

Anyway, let me know in the comments what you think about the state of handheld gaming in 2026, and whether the ROG XBOX Ally X20 is on your radar (if it comes back in stock).

Stock image of the ASUS ROG Xbox Ally X20 Annivesary edition and kit.

ASUS
ROG Xbox Ally X20 Bundle

Twenty years of ROG innovation, marked by the limited ROG Edition 20 lineup in an exclusive colorway. The ROG XBOX Ally X20 Bundle carries that celebration forward, pairing the handheld with the ROG XREAL R1 Edition 20 Gaming AR glasses to create a complete gaming setup that travels with you.

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I opened ASUS' gigantic $2,499 ROG Xbox Ally X20 Pelican case, and there's a lot to unpack, literally

This might be the most over-the-top gaming handheld unboxing I've ever done

What does $2,499 worth of ROG Xbox Ally look like?

Well, apparently it looks like an enormous, heavy-duty Pelican case that feels like it should contain either extremely expensive gaming hardware or something you've been tasked with delivering to a secret government facility.

Inside is the new ROG Xbox Ally X20 (now available at Best Buy), ASUS' limited-edition handheld celebrating 20 years of its Republic of Gamers brand, along with the new ROG XREAL R1 Edition 20 AR glasses, a custom dbrand Killswitch and skin, and all the accompanying accessories.

There's even an empty cutout where you can add your own Xbox controller, which is objectively kind of fun (as it implies I'm going to show up randomly to public places carrying this kit, which is certainly a baller move).

And yes, I unboxed the whole ridiculous thing (see video below):

Let's talk about this Pelican case

Front view of the closed black Pelican Protector Case with red latches and a gold 20th Anniversary ROG badge.

Front view of the closed black Pelican Protector Case with red latches and a gold 20th Anniversary ROG badge. (Image credit: Daniel Rubino)

The first thing you'll notice is that ASUS didn't exactly go for subtlety.

The X20 bundle arrives inside a custom Pelican Protector Case, with everything nestled into its own section. And having now handled the thing, I can confirm two things: it's incredibly substantial, and it has some of the most satisfying, snappy latches I've ever used on a case (with holes for padlocks, natch!).

Opening it feels like an event.

That's appropriate because the hardware inside isn't exactly normal either. The X20 uses a translucent black chassis with gold accents underneath, giving it a distinct throwback look that fits the 20th-anniversary theme without making the handheld look like a toy.

Even the Xbox logo/button now glows green (and you can set it to static, pulsing, or fading), which is really sharp-looking and reminds you this is XBOX FIRST.

More importantly, I've now spent some actual time using the X20, and I'm warming up to this thing considerably.

That OLED display really does make a difference

Front view of the ROG Ally X20 handheld resting on a desk dock, showing the Xbox dashboard game tiles and illuminated green joystick rings.

ASUS' new 7.4-inch ROG Nebula HDR OLED display (120Hz VRR) is a huge selling point and upgrade over the current Ally X's LCD panel (7-inch, IPS). (Image credit: Daniel Rubino)

The centerpiece is ASUS' new 7.4-inch ROG Nebula HDR OLED display, a 1080p panel capable of 120Hz with FreeSync Premium Pro and VRR support from 30Hz to 120Hz. It can also reach a claimed 1,400-nit peak brightness.

And yeah, it's good.

The OLED panel is one of those upgrades that becomes immediately obvious when you put the X20 in front of you. It's a significant improvement over the display on the existing ROG Xbox Ally X and gives ASUS' latest handheld some real visual punch.

I spent most of the evening trying various games, including one of my recent favorites, Deep Rock Galactic: Survivor (Xbox Play Anywhere; also on sale right now for under $8!). That game has, in my opinion, some outstanding HDR graphics that really shine on this device.

Perhaps even more surprising are the speakers.

Top-down view of the ROG Ally X20 handheld running an action game with fiery explosions, showing green glowing joystick rings and a dbrand custom skin.

Playing Deep Rock Galactic: Survivor on the X20's OLED display is a dream. (Image credit: Daniel Rubino)

They're absurdly loud. In fact, they're the loudest speakers I've heard on a gaming handheld so far, and between the audio and that OLED screen, the X20 makes a surprisingly strong first impression before you even start digging into performance.

Underneath all of that is AMD's Ryzen AI Z2 Extreme, paired with 24GB of LPDDR5X memory, a 1TB M.2 2280 SSD and an 80Wh battery. ASUS has also redesigned the cooling system, while TMR joysticks, a transforming D-pad, and rubberized grips round out some of the hardware changes.

Then ASUS throws a 171-inch virtual display into the box

Three-quarter angle view of the ROG XREAL R1 Edition 20 AR smart glasses resting on a white tabletop.

The ROG XREAL R1 Edition 20 AR smart glasses with 240Hz refresh and OLED internal displays. (Image credit: Daniel Rubino)

Because apparently a $2,499 bundle needs more toys.

The ROG XREAL R1 Edition 20 Gaming AR Glasses (MSRP: $849) can create a virtual display of up to 171 inches viewed from roughly 13 feet away. They use Micro-OLED panels and support up to a 240Hz refresh rate, along with native 3DoF tracking and an Anchor Mode that can keep the virtual screen fixed in position while you move your head.

Front view of the matte black ROG XREAL R1 Edition 20 AR glasses, highlighting the tinted lenses and dual display prisms.

Front view of the matte black ROG XREAL R1 Edition 20 AR glasses, with tinted lenses and dual display prisms. (Image credit: Daniel Rubino)

You also get a custom dbrand Killswitch (see our review) designed for the X20, complete with an exclusive skin and stick caps. I'm torn about using it. On one side, it's an excellent case with a cover, making it perfect for tossing in the bag. On the other, you're now covering 80% of the translucent case, which seems kinda sacrilegious.

There's a 68W charger in the package too, along with the various accessories for the glasses.

It's basically the "give me everything" configuration.

$2,499 is bonkers, but thankfully you don't need to spend that much

Open Pelican case with custom foam holding the powered-on ROG Ally X20 handheld, 68W charger, and AR glasses case.

The Pelican case with custom foam holding the powered-on ROG Ally X20 handheld, 68W charger, and AR glasses case. (Image credit: Daniel Rubino)

Let's be realistic: $2,499 for a gaming handheld bundle is an enormous amount of money.

This isn't the mainstream X20 package. It's a collector's bundle for the hardcore ROG enthusiast who wants the limited-edition machine, AR glasses, custom accessories, and a Pelican case capable of making the whole setup feel like precious cargo.

The good news is that ASUS isn't forcing you to buy all of that.

The ROG Xbox Ally X20 is also available by itself for $1,299, compared with $999 for the existing ROG Xbox Ally X. Both the standalone X20 and bundle are available in the U.S. through ASUS and Best Buy.

Rear view of the ROG Ally X20 in a black dbrand Killswitch case, showing the deployed kickstand and gold mesh vent skin.
Daniel Rubino
Side profile of the ROG XREAL AR glasses arm, featuring gold
Daniel Rubino
Front view of the ROG Ally X20 fitted with a ribbed, matte black dbrand Killswitch protective travel cover.
Daniel Rubino
Close-up of the Pelican case's gold 20th Anniversary ROG badge, reading
Daniel Rubino
Close-up of the ROG Ally handheld grip, showing a textured anti-slip surface patterned with repeating micro
Daniel Rubino

And after spending more time with it, that's the version I'm increasingly interested in.

At $1,299, the X20 certainly isn't cheap either. But the combination of its excellent OLED display, booming speakers, unique translucent design and other hardware improvements is making it feel like a much more substantial upgrade over the current Ally X than I initially expected.

I'll have a lot more to say about that very soon.

Stay tuned to Windows Central for my full ROG Xbox Ally X20 review in the coming week, where I'll answer the question that really matters: is ASUS' new $1,299 handheld actually worth it?

Stock image of the ASUS ROG Xbox Ally X20 Annivesary edition and kit.

Now available
ASUS
ROG Xbox Ally X20 Bundle

Twenty years of ROG innovation, marked by the limited ROG Edition 20 lineup in an exclusive colorway. The ROG XBOX Ally X20 Bundle carries that celebration forward, pairing the handheld with the ROG XREAL R1 Edition 20 Gaming AR glasses to create a complete gaming setup that travels with you.

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Steam Deck 2 handheld plans haven't been affected by the RAM crisis, even if Valve's Steam Machine PC and Steam Frame VR were more expensive than planned.

Valve's popular Steam Deck handheld pushed handheld gaming PCs into the mainstream with its affordable, Linux-based console, and its potential successor seemingly aims to make the same impact. Speaking to IGN's Jacqueline Thomas, Valve software developer Pierre-Loup Griffais touched on the fabled 'Steam Deck 2' and whether the ongoing RAM crisis could affect its development.

We want to make sure there's a very delineated performance improvement for something like a future Steam Deck.

Pierre-Loup Griffais, Valve

When asked whether ongoing hardware shortages β€” which have already affected pricing for its Steam Machine PC and Steam Frame VR headset β€” have changed how Valve thinks about a Steam Deck successor, Griffais answered, "Not really." For now, it sounds like any potential 'Steam Deck 2' will target the same balance of performance and affordability as before, but is that realistic?

Steam Deck performance was crushed years ago

A person holds the metallic purple MSI Claw 8 EX AI+ handheld gaming PC, showcasing its large screen running the MSI Center M game launcher.

MSI Claw 8 EX AI+ stands as one of the best Windows-based handhelds today. (Image credit: Daniel Rubino)

For clarity, I use my Steam Deck almost every day, and it still powers through my library of built-for-Windows PC games with relative success. However, there's no denying its age, and the custom-made Zen 2/RDNA 2 APU doesn't stand a chance in many of the AAA games released in the past few years. For those demanding titles, plenty of Windows-based handhelds are far better suited.

Of course, higher-end options like ASUS ROG's "next-gen" Xbox Ally X and the all-out powerhouse MSI Claw 8 EX AI+ don't offer higher performance without asking for more cash. On the contrary, the Ally X starts at $999.99, while the Claw 8 EX AI+ moves closer to $1,800, which is a far cry from the $399 to $649 window that the Steam Deck originally targeted.

Unfortunately, much like the Claw [8 EX AI+], the Steam Machine is a premium engineering marvel suffering from historically terrible macroeconomic timing.

Daniel Rubino, Windows Central

In that, I'm trying to stay grounded when I hear that Valve's plans haven't changed for the Steam Deck 2 (or whatever it might be called), because that never necessarily meant it would target the same price point as its first handheld. After all, the company just launched its new Steam Frame VR headset for $1,059, which is higher than it originally planned (via PC Gamer).

So, Valve is stuck between a rock and a hard place: sourcing a follow-up (presumably also custom-made) processor and the corresponding components for a mass-produced handheld without pricing it so high that it loses mainstream appeal. It won't be easy, and I wouldn't be surprised if we don't hear anything concrete about the Steam Deck 2 for a few years.

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My biggest Steam Deck regret was losing native PC Game Pass, but an open-source project called Xodus might finally undo that mistake

I've spent a lot of time this summer gaming on my Steam Deck. It's hot outside, it's hot inside, and my desktop gaming PC simply creates too much heat.

The only major problem I have with my Steam Deck is that it doesn't play nicely with PC Game Pass, to which I'm a subscriber. Yeah, I could stream games to my handheld, but there's now a better solution in the works.

I'm talking about Xodus, an open-source project that's attempting to build a bridge between PC Game Pass and Linux systems, including the Steam Deck. The project is also attempting to iron out similar issues on macOS. No Windows install needed.

Xodus comes from the developers behind the Heroic Games Launcher, a separate open-source app that brings Epic, GOG, and Amazon Prime titles to Steam Deck (it also works on Windows, macOS, and other Linux systems).

The developers are undoubtedly up against a grind with this project. Xbox PC games that come from the Xbox app rely primarily on a Microsoft Game Development Kit (GDK) runtime, which is a far cry from DirectX and Win32 layers that Valve's Proton already handles quite well.

This Microsoft GDK is really what has kept PC Game Pass from running directly on the Steam Deck (and macOS) for so long.

Is Xodus ready for public release?

Steam Deck Steam button.

Xodus could finally bridge the gap between PC Game Pass and Steam Deck. (Image credit: Rebecca Spear / Windows Centarl)

According to updates shared on the Xodus GitHub page, the developers have cracked Xbox authorization, license checks, and MSIXVC package (the containers that PC games come in) download and decryption.

In a Reddit post, a Xodus developer noted that the team's main focus is now getting the Software Development Kit (SDK) for each title to run through Wine. It appears that Xodus has its own Wine and Proton forks for this purpose, as well as an open-source version of the xgameruntime.dll file that Game Pass games depend on.

Xodus likely won't support all Game Pass games when it launches, either. Older games that eschew GDK and MSIXVC for UWP will likely come later, if at all.

Why I'm so excited to try out Xodus on my Steam Deck

Steam and PC Game Pass

PC Game Pass on Steam would open up a whole lot of new options for gaming on the go. (Image credit: Future)

As mentioned, the biggest drawback to my Steam Deck, aside from its growing age, is its lack of native PC Game Pass support.

Sure, I could upgrade to a newer handheld that natively runs Windows, but it looks like I might not need to quite yet. That's especially exciting considering just how expensive gaming handhelds have become of late.

Then there's the Steam Machine, another Valve device running the Linux-based SteamOS. A whole bunch of gamers recently got their hands on the Steam Machine when it launched in June, and making PC Game Pass an option can only benefit Microsoft.

Here's the rub: Xodus has no affiliation with Microsoft. It's an unofficial community project created by independent developers. Does that mean Microsoft will have a problem with it? Not likely, but you never can tell.

Xodus still doesn't have an official release date, but it's something I'll be keeping my eyes on as it progresses. If you're a Linux gamer who wishes they could use PC Game Pass natively, you'll definitely want to keep watch as well.

What do you think about Xodus as a bridge between Steam Deck/Machine and PC Game Pass? Is it something you'd use regularly? Do you already have an alternative method that works better for you? Let me know in the comments section below!

(via VideoCardz.com)

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